Marketing Analytics and Measurement Expert

Measurement Implementation Expert, gTech

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 5 years of experience with marketing analytics, return on investment, and statistical analysis.
• Experience with SQL or scripts, building data models and dashboards.

Preferred qualifications:

• Master’s degree in Analytics and Digital Advertising Measurement.
• Experience with MMM, A/B testing, incrementality, marketing analytics, and Google Analytics integrations.
• Ability to collaborate as part of a cross-functional team.
• Ability to work in a fluid environment with excellent time-management skills.

About the job

Businesses of all shapes and sizes rely on Google’s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our video.

Responsibilities

• Develop an understanding of client needs basis their Marketing Objectives (MOs), measurement objectives and provide measurement strategy and define Key Performance Indicators (KPIs) based on their eligibility criteria.
• Design and execute measurement studies (Conversion Lift studies, Marketing Mix Modeling (MMM) calibrations etc.) for clients and position for success.
• Leverage knowledge of measurement platforms (e.g., Ads, GeoX) and skills to design measurement studies, model results, and triage to Return on Investment (ROI) analysis on the media plans to inform the channel strategy.
• Partner with Account Executives (AE) and Regional Product Lead (RPL) to interpret measurement results for the client and identify opportunities to increase product adoption for key solutions and grow investment.

Experience Level

Senior Level