Performance Marketing Specialist

Performance Marketing Specialist - Sahi English

About Lokal :

In 2018, we began with a WhatsApp group with a simple hypothesis: people in tier-2/3 towns weren’t really using the internet meaningfully yet. We believed that if we started with local content in their own language, they’d come back every day; once there was a habit and trust, that same space could naturally grow into classifieds and, eventually, something they used for almost everything online. This spark became Lokal. Our first instinct was to put everything in one place & one app - local updates, classifieds, jobs, matrimony and more. It worked, till it stopped working. Users gave us the insight - when one use case outweighs the others, everything else seems like noise. We listened. Like how Craigslist quietly seeded a generation of focused companies & marketplaces, we began unbundling and verticalising.

Today, Lokal is a house of focused apps, many products, one mission:
to connect Tier-2/3+ India to the Knowledge, opportunities, tools and experts they’ve always deserved. We now operate dozens of live apps across categories like:

• Edutainment & Skill Learning – practical skills and learning in regional languages (GyanTV)
• Matrimonial Matchmaking – hyperlocal, compatibility-first partner search (Lokal Matrimony)
• Agri Consulting – farmer-first advisory in local languages (AgriLokal)
• Lokal Jobs – blue- and grey-collar opportunities close to home (Lokal Jobs)
• Social & Community – Place to find & post social updates (Lokal app)
• Emotional Well-being & Peer Support – safe spaces to talk and feel heard (Dostt & Eaze)
• Astrology & Guidance – instant access to trusted Astrologers via chat and voice (AstroLokal)
  Advisory Services – early bets in legal help, financial guidance, career counselling, and more

Under the hood, Lokal is a discovery and access platform: local-language internet + deep Bharat insight+ AI. When someone opens a product we’ve built, they don’t wade through clutter; they get a straight line to what they came for. This is the story new teammates walk into: a company that started as a whatsapp group, became a family of focused apps, and kept one belief at the center— access changes lives. We ship fast. We learn fast. We build for Bharat.

We are backed by leading global and domestic investors including Y Combinator, Sony, Global Brain, India Quotient, and 3one4 Capital

Role Overview:

We are looking for a performance-driven marketer to lead and scale paid acquisition campaigns for Sahi English. This role requires strong analytical capabilities, deep platform expertise, and the ability to drive measurable growth in user acquisition, subscriptions, and revenue.

Key Responsibilities:

• Own end-to-end performance marketing strategy across Meta Ads, Google Ads (Search, Display, YouTube), and other paid acquisition channels.
• Drive user acquisition and subscription growth while optimizing CAC, CPL, CPI, ROAS, and   overall ROI.
• Plan, execute, and scale high-performing campaigns aligned with monthly growth targets.
• Conduct A/B testing on creatives, ad copies, landing pages, and audience segments to improve conversion rates.
• Manage and optimize marketing budgets effectively to ensure maximum return.
• Work closely with creative, content, and analytics teams to develop high-converting vernacular ad creatives.
• Track, analyze, and present campaign performance reports with actionable insights to leadership
•  Identify new growth opportunities, new channels, and emerging trends in the EdTech/learning space.
  
  
  

Requirements

• 1–3 years of hands-on experience in performance marketing, specifically managing app campaigns on Meta and Google.

• Proven experience managing and scaling ₹1 Cr+ ad budgets.
• Strong expertise in Meta Ads Manager and Google Ads with performance-driven execution.
• Deep understanding of ad optimization frameworks (creative testing, bidding strategies, audience scaling, retargeting, LTV optimization).
• Strong collaboration experience with creative teams to improve CTR, CVR, and ad relevance.
• Strong analytical mindset with data-driven decision-making approach.
• Experience in EdTech, subscription models, or vernacular audience targeting is highly preferred.
• Target-oriented and comfortable in fast-growth startup environments.

What You’ll Gain:

•  Direct ownership of growth for a high-impact vernacular learning product.
•  Opportunity to scale campaigns in Tier 2/3 markets and drive real user impact.
•  Exposure to cutting-edge performance marketing tools and growth strategies.
•  A fast-paced startup environment with high visibility and leadership interaction.
•  Competitive salary with performance-based incentives.

Experience Level

Mid Level