Product Marketing Specialist

Product Marketing Specialist

SonicWall is a cybersecurity forerunner with more than 30 years of expertise and is recognized as a leading partner-first company, ensuring our partners and their customers are never alone in the fight against cybercrime. With the ability to build, scale and manage security across the cloud, hybrid and traditional environments in real-time, SonicWall provides relentless security against the most evasive cyberattacks across endless exposure points for increasingly remote, mobile and cloud-enabled users. With its own threat research center, SonicWall can quickly and economically provide purpose-built security solutions to enable any organization—enterprise, government agencies and SMBs—around the world. For more information, visit www.sonicwall.com or follow us on Twitter, LinkedIn, Facebook and Instagram.

Role

We’re looking for a Product Marketing Specialist for SonicWall. You will play a critical and highly visible role in bringing SonicWall’s Network/Cloud and Access Security product offerings to market and ensuring its ongoing success in the marketplace.

Key Responsibilities

The Product Marketing Specialist is responsible for planning and executing the go-to-market strategy, drive product launches and meet business objectives in line with our global market.

Marketing and Business Development

• Develop messaging and positioning for products and services in Network / Cloud Security
• Analyze market size and competitor information.
• Manage the Network Security portfolio launch cycle and create collateral to support product launch and sales enablement
• Collaborate with cross-functional teams to develop and implement go-to-market plans.
• Produce product, industry and thought leadership content through blogs, whitepapers, eBooks, videos, web pages and more
• Lead cross-functional teams to successfully launch products, create collaterals, and drive growth.

Sales and Partner Support & Enablement

• Communicate the value proposition of the Network / Cloud Security product portfolio to the various channels within SonicWall.
• Develop the sales tools and training that support the selling process of our service to various teams including Sales and Partners

• Acquire deep customer/partner knowledge through market research, persona, segmentation analysis, customer interviews and internal business metrics.
• Develop competitive information.

 Required Qualifications:

• 5+ years of product marketing experience for a B2B firm for a technical product or customer-facing security expertise
• Strong AI tool understanding and ability to leverage for workflow
• You have a BS in marketing or engineering, or the English field
• You are a strong communicator and work well with different stakeholders
• You enjoy writing and speaking, and do it well
• You have a technical background and can write for both engineering and business audiences
• You want to be part of something big and learn as much as you can in the process

 Desired Qualifications:

• Cybersecurity industry experience
• Channel experience
• Network security experience
• Both HW and SW experience
• You are a strong storyteller
• You’re passionate about exploring new technologies especially with AI
• You’ve had professional experience in product management, marketing or another strategic role

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SonicWall is an equal opportunity employer.  

We are committed to creating a diverse environment and are an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.

At SonicWall, we pride ourselves on recruiting a diverse mix of talented people and providing active security solutions in 100+ countries.

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Experience Level

Mid Level