Program Manager - Strategy and Go-To-Market Lead

Program Manager- Strategy & GTM Lead

About the Team   The Meesho AI Services team is dedicated to revolutionizing customer support through cutting-edge AI technologies like chatbots, voicebots, and predictive analytics. We will partner with call centers and BPOs to deliver seamless, efficient, and customer-focused operations. In addition to driving technology and process excellence, we actively manage client and partner relationships to ensure alignment on goals and continuous improvement. If you’re passionate about AI, building strong partnerships, and creating impactful change, this is the team for you!     About the Role
We’re building a next-generation AI Services business (MAS) and are looking for a Strategy & GTM Lead to help shape, scale, and accelerate growth.
This is not a typical strategy role. You will operate at the intersection of sales, marketing, product, and customer insight—owning critical levers that drive revenue and market positioning.
We’re looking for someone high-agency, deeply curious, and AI-native—someone who doesn’t just analyze problems but builds solutions from scratch.

What You’ll Do

1. Own & Optimize the Sales Engine

• Manage the end-to-end sales pipeline and identify opportunities to improve conversion, velocity, and deal quality

• Work closely with sales teams to remove bottlenecks and drive predictable growth

2. Design Pricing & Commercial Strategy

• Build and iterate pricing models (pilots, contracts, enterprise deals)

• Experiment with innovative pricing structures aligned to customer value

3. Drive GTM & Demand Generation

• Plan and execute marketing strategies to build the MAS brand

• Generate high-quality inbound and outbound leads for the sales team

4. Lead Events & Market Presence

• Conceptualize and run events (online/offline) to drive awareness and pipeline

• Represent MAS in customer and ecosystem conversations

5. Shape the Value Proposition

• Continuously refine the business narrative and positioning

• Translate product capabilities into compelling customer value

6. Build Best-in-Class Demo Experience

• Own the demo portal and ensure it stands out vs. competitors

• Collaborate with product and engineering to deliver impactful demos

7. Competitive Intelligence & Strategy

• Build structured competitor analysis workflows

• Continuously track market shifts and adapt GTM strategy

8. Deep Customer Understanding

• Define ICP, map decision-makers and influencers

• Tailor sales and marketing approaches for different buyer personas

9. Explore New Growth Opportunities

• Identify adjacencies and diversification opportunities for MAS

• Evaluate and test new business ideas in the AI services space

What you'll need

Preferred Background

• 2–5 years of experience in strategy, consulting, GTM, or early-stage startups

• Experience in top-tier consulting firms, high-growth startups, or strong operator roles

• Strong academic background from a top institution

• Exposure to AI/ML products, SaaS, or tech-enabled services

• High agency & ownership mindset – you don’t wait for instructions

• AI-native builder – you’ve built or shipped something using AI (side project, startup, or at work)

• Customer-first thinker – obsessed with solving real problems

• Strong communicator & relationship builder – you enjoy engaging, influencing, and negotiating with people

• Structured yet creative – can break down ambiguity and also think 10x

• Fast and execution-focused – you move quickly and learn even faster

Why Join Us

• Build a 0→1 AI business with real ownership

• Work directly on core growth levers (not just slides)

• High visibility, high impact, and steep learning curve

• Opportunity to define how AI services businesses are built and scaled

 

 

What Success Looks Like

• Strong, predictable sales pipeline

• Clear and differentiated market positioning

• High-quality inbound demand

• Continuous improvement in conversion and deal sizes

• MAS becomes a recognized and trusted AI services brand

Experience Level

Senior Level