Senior Account-Based Marketing Manager

Senior Account-Based Marketing Manager, Field Marketing-APJ

AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.

Amazon Web Services is seeking a results-driven Senior Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for enterprise customers within the ITS Business Segment in India. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives focused on digital transformation and cloud adoption.

The Senior ABM Manager will own the end-to-end execution of territory ABM programs, working backwards from customer needs to create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth for strategic accounts in the Indian market. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders while building strategic partnerships across enterprise technology solutions.


Key job responsibilities
• Develop and execute comprehensive account-based marketing campaigns targeting high-value enterprise accounts in the ITS Business Segment in India
• Design and implement multi-touch, multi-channel ABM programs that align with account-specific business objectives and buying journeys
• Create personalized engagement strategies for target accounts, including executive roundtables, customer events, and bespoke content experiences
• Plan and execute strategic events including executive briefings, industry forums, and account-specific workshops to drive engagement and pipeline acceleration
• Collaborate closely with sales teams to develop account plans and coordinate marketing activities that support account penetration and expansion
• Leverage intent data and account intelligence to identify engagement opportunities and optimize campaign tactics
• Analyze campaign performance at the account level and provide strategic, data-driven recommendations for continuous optimization
• Manage relationships with vendors and agencies to deliver high-impact ABM programs and events

Basic Qualifications

- Experience building, executing and scaling cross functional marketing programs
- 9+ years of professional non-internship marketing experience
- Experience in a business-to-business (B2B) environment, high-tech products/services
- 9+ years in account-based marketing, field marketing, or demand generation with demonstrated success in enterprise account engagement
- Proven experience developing and executing account-based marketing campaigns that drive measurable pipeline and revenue outcomes
- Strong event management experience, including executive events, customer forums, and account-specific experiences
- Demonstrated ability to work collaboratively with sales teams to align marketing activities with account strategies
- Strong analytical skills with experience in campaign performance optimization and account-level measurement
- Advanced understanding of the Indian enterprise market and business landscape

Preferred Qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience in stakeholder management, including influencing executive level global leaders
- Experience developing and implementing systems and tools utilized for CRM, variable compensation, revenue reporting, forecasting, sales force automation or equivalent
- Experience in technology-related sales, marketing or business development
- Experience working in a matrixed organization
- Strong vendor and agency relationship management skills
- Track record of building and scaling ABM programs from pilot to full production

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Experience Level

Senior Level