Senior Business Development Manager

Senior Business Development Manager - North America

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

As a Senior Business Development Manager, you are the frontline architect of Freshworks’ market expansion. You will be responsible for orchestrating high-impact outreach strategies to penetrate assigned regions and secure high-value opportunities. This is not just a prospecting role; it is a strategic consultancy position where you will research complex organizations, map high-profile personas, and initiate the conversations that fuel our global revenue engine. You will be the face of Freshworks, translating our product vision into compelling business value for some of the world’s most reputed brands.

Key Responsibilities

• Strategic Market Prospecting: Conduct rigorous research to identify and qualify high-potential opportunities within assigned territories, ensuring a high-density, quality pipeline.

• Account-Based Intelligence: Execute deep-dive research into target accounts to understand business drivers, organizational structures, and competitive landscapes.

• Executive Engagement: Master the art of the "Cold Start"—initiating and nurturing conversations with C-suite and high-profile stakeholders through sophisticated, multi-channel outreach.

• Brand Evangelism: Act as the primary ambassador for Freshworks, delivering high-impact pitches and product demonstrations that resonate with prospect pain points.

• Creative Campaign Orchestration: Design and deploy bespoke, creative email and social campaigns that cut through market noise to capture executive attention.

• Collaborative Synergy: Partner closely with Sales, Marketing, and Pre-sales teams to ensure a seamless handoff of qualified opportunities and alignment on regional GTM strategies.

• Operational Excellence: Maintain meticulous CRM hygiene (Salesforce), ensuring all meeting intelligence, stakeholder maps, and sales metrics are captured with precision.

Qualifications

Professional Qualifications

• Experience: 4 to 8 years of high-performance experience in a customer-facing Sales or Business Development role, preferably in SaaS.

• Operational Commitment: Willingness to work in-office 5 days a week to foster a high-energy, collaborative "One India" team environment.

• Education: Strong academic background with a proven ability to grasp complex technical ecosystems.

Technical & Functional Skills

• Strategic Qualification: Mastery of discovery techniques—asking the "right" open-ended questions to uncover deep-seated customer pain points.

• Regional Intelligence: Deep understanding of the regional nuances and cultural drivers of your designated market.

• Sales Analytics: Proficient in interpreting sales metrics and numbers to pivot strategies and optimize outreach velocity.

• Communication Mastery: Elite verbal and written communication skills with the ability to articulate complex concepts with clarity and empathy.

• Presentation Prowess: Ability to build and deliver compelling PowerPoint presentations that visualize the Freshworks value proposition.

Behavioral & Mindset Competencies

• Growth Mindset: A resilient, performance-driven attitude with the ability to view rejections as data points for future optimization.

• Cognitive Curiosity: A natural interest in emerging technologies and a relentless drive to learn new product lines.

• Collaborative Influence: Ability to manage multiple projects and stakeholders simultaneously in a fast-paced environment.

• Empathy-Led Selling: A genuine commitment to understanding customer needs and leading with solutions rather than features.

Additional Information

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.

Experience Level

Senior Level