Senior Field Marketing Manager

Senior Field Marketing Manager

We are a global team of innovators and pioneers dedicated to shaping the future of observability. At New Relic, we build an intelligent platform that empowers companies to thrive in an AI-first world by giving them unparalleled insight into their complex systems. As we continue to expand our global footprint, we're looking for passionate people to join our mission. If you're ready to help the world's best companies optimize their digital applications, we invite you to explore a career with us!

Your opportunity:

We are looking for an experienced regional marketer to join our growing team! Reporting to the VP, APAC Marketing, you’ll be responsible for delivering events and programs that create, influence, and accelerate pipeline for sales-owned enterprise accounts across India.

How do you know if you’re a good fit? You have a consistent track record of planning and executing a wide variety of regional marketing programs end-to-end. You get just as excited about creating an engaging experience as you do about flawless execution. You have a “get curious” mind set and want to better understand the needs of both our customers and our sales teams. You have an outgoing personality, are not afraid to talk to customers and treat every interaction as an opportunity for market research. Who are they? Why did they come? Did they get what they needed? What can we do better?  

Being data-driven is in your DNA - from identifying which accounts and personas to target to analyzing program results and making sure the leads from your programs are getting assigned correctly and followed up on. You’re comfortable working independently and know how to build relationships across the organization to help you achieve your goals. You enjoy testing and experimenting with new tactics and aren’t afraid to fail, learn, and improve. If this sounds like you, read on!

What you'll do:

• Plan and execute regional marketing programs including 3rd-party events, tradeshows, New Relic-hosted events, and ABM activities for selected accounts.
• Develop and deliver multi-channel promotion plans to drive attendance and engagement across programs, working across email, paid media, social, sales teams, SDRs, and direct outreach.
• Contribute to the development and execution of the field marketing strategy by working closely with enterprise sales teams to understand market priorities and shape customer- and prospect-facing programs that support pipeline and opportunity creation.
• Manage and produce field programs and events (both virtual and in-person), including executive breakfasts/dinners, workshops, webinars, customer-led panels, and partner events, working cross-functionally with internal teams and customers.
• Build registration pages using Drupal templates and create campaigns in Marketo and Salesforce.
• Work closely with creative, copywriting, and marketing operations teams to deliver programs effectively.
• Define KPIs with the marketing director, track budgets and vendors, and oversee program logistics from planning through execution.
• Track, measure, and communicate program performance using marketing analytics tools, ensuring clear reporting and continuous optimisation of campaign results.

Your Qualifications:

• 5-7 years experience working in Field Marketing, preferably in the B2B technology space
• With experience in trade shows, conferences, roadshows, workshops, webinars, executive roundtables and more.
• Understanding of Account-Based Marketing principles and tactics with demonstrable examples of putting them into practice
• Proven Salesforce & Marketo expertise - setting up campaigns, building emails, creating reports, understanding leads vs contacts, etc.
• An ingrained sense of accountability for your programs and being wired to operate at a fast pace with a sense of urgency
• Excellent English written and verbal communication 
• Ability to plan and deliver against hard deadlines, and manage several projects at one time in an effective manner

Bonus points if you have…

• Demonstrable record of building positive relationships with sales teams 
• Effectively aligns field marketing activities with business goals.
• Operationalizes processes and collaborates with cross-functional team members.
• Possesses a growth mindset and thrives in a fast-paced, dynamic, and scaling environment

#LI-TP1

Fostering a diverse, welcoming and inclusive environment is important to us. We work hard to make everyone feel comfortable bringing their best, most authentic selves to work every day. We celebrate our talented Relics’ different backgrounds and abilities, and recognize the different paths they took to reach us – including nontraditional ones. Their experiences and perspectives inspire us to make our products and company the best they can be. We’re looking for people who feel connected to our mission and values, not just candidates who check off all the boxes. 

If you require a reasonable accommodation to complete any part of the application or recruiting process, please reach out to resume@newrelic.com.

We believe in empowering all Relics to achieve professional and business success through a flexible workforce model. This model allows us to work in a variety of workplaces that best support our success, including fully office-based, fully remote, or hybrid.

Our hiring process

In compliance with applicable law, all persons hired will be required to verify identity and eligibility to work and to complete employment eligibility verification. Note: Our stewardship of the data of thousands of customers means that a criminal background check is required to join New Relic.

We will consider qualified applicants with arrest and conviction records based on individual circumstances and in accordance with applicable law including, but not limited to, the San Francisco Fair Chance Ordinance.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. New Relic does not accept unsolicited headhunter and agency resumes, and will not pay fees to any third-party agency or company that does not have a signed agreement with New Relic.

New Relic develops and distributes encryption software and technology that complies with U.S. export controls and licensing requirements. Certain New Relic roles require candidates to pass an export compliance assessment as a condition of employment in any global location. If relevant, we will provide more information later in the application process.

Candidates are evaluated based on qualifications, regardless of race, religion, ethnicity, national origin, sex, sexual orientation, gender expression or identity, age, disability, neurodiversity, veteran or marital status, political viewpoint, or other legally protected characteristics. 

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Experience Level

Senior Level