Senior Manager - Brand Change Commercialization

Senior Manager - Brand Change Commercialization

Job Description :

Job Title: Senior Manager - Brand Change Commercialization

About the role:

This role will be responsible for delivering all NEW Innovation and Renovation related NSV for Diageo India. The Brand Change Project manager will need to have a consumer-first approach, connect cross functional teams and facilitate an agile process for timely and complete project delivery. The role will cover all aspects of the program from understanding consumer needs, market positioning, design briefs, supply assessments, manufacturing footprints, liquid needs, packaging needs, launch plans and regulatory norms. The key purpose of this role will be to manage all hand-offs, transitions and manage expectations without letting anything fall through the crack. The role will be focused on delivering a business opportunity from idea to scale.

Role Responsibilities:

Responsibility Areas:

1. Brand Change

* Deliver on cost, quality, timeline commitments for all innovation and renovation programs
* Deliver flawless execution - hold accountability, transparency and governance - over all program tasks
* Have an unquestionable view on timeliness and factors driving it
* Develop scenario plans to help the business make the right choices and trade-offs
* Build strong cross functional partnerships
* Build strong supplier partnerships

2. Supply Partnerships

* Build strong partnerships with MAKE, MOVE, SOURCE and S&OP
* Anticipate, manage and own cross functional risks from a SUPPLY perspective
* Protect Consumer and Business Interests while managing SUPPLY capability

3. Cost:

* Deliver programs within the budget of COGS, Cost and Inventory.

4. Regulatory and Compliance:

* Stay up to date on Regulatory norms and drive a culture of compliance

al market requirements.

Experience / skills required:

Qualification: Graduate degree with MBA

Experience: 5-8 years in FMCG industry

Knowledge And Skills:

• Thorough understanding of the brand change world in the Consumer Goods Industry. Project management skills and tools familiarity
• Strong execution mindset with good exposure to cross functional domains such as supply, marketing, commercial
• Good understanding of packaging, manufacturing and engineering aspects of scale up is preferred. Marketing and Product Management bent of mind will also be a clear plus
• Should be able to lead by influence
• Should have acute learning skills, be able to adapt dynamically to uncertainties and be able to focus teams on delivery
• Should exemplify the "JUST GET IT DONE" behaviour

Best Suited for Someone:

• Loves getting things done
• Revels in complexity
• Can deal with multiple uncertainties and bring clarity to all stakeholders and teams involved
• Is a turn-around specialist and can make a success out of a failure
• Eats, sleeps and dreams EXECUTION CONTROL
• Believes in having a back up for a back up
• Derives immense pleasure in delivering exciting new consumer opportunities

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you’re supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you. 

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Bangalore HO

Additional Locations :

Job Posting Start Date :

2026-03-20

Experience Level

Senior Level