Senior Specialist - Customer Journey Personalization and Orchestration

Senior Specialist – Personalization & Journey Orchestration

Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives.

Labcorp is seeking a Senior Specialist – Personalization & Journey Orchestration to join our team at Brigade Twin Towers in Bangalore, Karnataka.

Work Schedule

Flexible work hours spread across India, USA and APAC time zones

Job Responsibilities

Personalization & Journey Execution

• Build, configure, and launch end-to-end customer journeys using Adobe Journey Optimizer (AJO)

• Configure audience segmentation, triggers, business rules, and dynamic content personalization

•Define omnichannel customer journeys across email, SMS, in-app channels, and more.

Customer Experience Personalization

• Translate customer, campaign, and business requirements into personalized journey experiences

• Partner with content teams to operationalize modular content and dynamic personalization frameworks

Experimentation & Optimization

• Design and execute A/B tests, holdouts, and optimization experiments

• Analyze performance data and customer behavior to continuously optimize journeys

• Improve engagement, conversion, and retention metrics through iterative personalization

Data & Platform Enablement

• Work closely with Adobe Experience Platform (AEP), RT-CDP, CJA and source systems to activate audiences

• Support event frameworks, customer profiles, schemas, and personalization data models

• Collaborate with IT teams to improve data quality and orchestration readiness

Governance & Continuous Improvement

• Establish journey orchestration standards, best practices, and governance frameworks

• Continuously identify new personalization use cases and platform capabilities

Minimum Qualifications

• Bachelor’s degree in marketing, Business, Technology, or related field

• 6–8 years of experience in MarTech roles, with hands-on implementation experience

• Minimum 2+ years of hands-on Adobe Journey Optimizer (AJO) implementation experience in an enterprise environment

• Strong working knowledge of Adobe Experience Platform (AEP), RT-CDP, CJA, audience management, and journey orchestration

• Proven experience building and deploying personalized customer journeys end-to-end

• Strong understanding of customer lifecycle marketing, behavioral triggers, and event-based orchestration

• Experience in experimentation, optimization, and campaign performance analytics

Preferred Qualifications:

• Adobe Journey Optimizer certification

• Experience with Adobe Experience Platform (AEP), RT-CDP, and Offer Decisioning

• Experience with Adobe Target

• Other Adobe certifications

• Experience with modular content strategies and Digital Asset Management ecosystems

• Familiarity with healthcare, diagnostics, or regulated industry marketing environments

• Working knowledge of SQL, customer data models, and API-based integrations

Skills and Competencies

• Strong execution mindset with a bias for action and hands-on delivery

• Deep understanding of customer journey orchestration and personalization logic

• Strong analytical and problem-solving capabilities

• Ability to work cross-functionally across marketing, content, analytics, and technology teams

• Strong communication and stakeholder management skills

• Ability to manage multiple priorities and execute with speed and quality

• Customer-first mindset with strong attention to detail

Working Conditions:

• Hybrid work environment based in Bengaluru or Mumbai, India.
• Requires collaboration across global teams and time zones.

Occasional flexibility in work hours may be needed to support global business priorities

Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law. 

We encourage all to apply

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Experience Level

Senior Level