Specialist - Marketing Automation

Title: Specialist - Marketing Automation 

Company: Novo Nordisk Global Business Services (GBS) 

Department: Operations GBS 

Turn campaigns into customer experiences that reach millions. If you know Salesforce Marketing Cloud inside out and get energised by scaling omnichannel journeys across email, WhatsApp and SMS – this is where your expertise will have global reach. 

Your new role 

As a Specialist, you'll own and manage the delivery of day today campaign operations, ensuring best in class omnichannel execution and a seamless experience for affiliates and customers across selected markets. You'll act as the subject matter expert on SFMC and OCE, combining technical depth with strong project and stakeholder management to bring multichannel campaigns to life. 

Your day today tasks will include: 

• Executing multichannel campaigns in OCE Marketing/SFMC, translating sales and marketing requirements into functional marketing automation journeys delivered on time and on brief 

• Driving adoption of newer channels such as WhatsApp and SMS alongside email, and defining the processes and timelines needed to activate them at scale 

• Leveraging SFMC capabilities – Email Studio, Automation Studio, Journey Builder, Contact Builder, Data Studio, Cloud Pages, Query Studio and Einstein STO – to build highly relevant, engaging campaigns 

• Leveraging Salesforce Agentforce and Marketing Cloud capabilities to drive AI-powered personalisation, audience targeting, campaign automation, and journey orchestration, adopting an AI-first mindset wherever appropriate. 

• Working with Salesforce Data Cloud (D360) to build unified customer profiles, audience segments, consent frameworks, and activation strategies that power personalised, data-driven journeys in Salesforce Marketing Cloud. 

• Recommending improvements to journey logic and campaign flows based on input from Multichannel Campaign Partners to strengthen CX across the customer journey 

• Owning quality and process: troubleshooting, QA'ing campaigns and workflows, resolving data issues and documenting best practices for scalable, repeatable operations 

• Collaborating with stakeholders across Local Multichannel Teams, digital asset production teams and SFMC technical leads to identify process gaps and optimise workflows 

• Providing internal support, guidance and training on marketing automation platforms and connected technologies, and contributing to Multichannel Execution Service KPIs such as time to market and service satisfaction 

Your new department  

You will join Operations, GBS in Bangalore, working within a global multichannel operations team that partners with affiliates around the world to activate omnichannel campaigns at scale. It's a fast paced, results oriented environment where innovation, quality and collaboration go hand in hand – and where your technical mastery directly shapes how we engage customers globally. 

Your skills & qualifications 

We're looking for a hands on marketing automation expert who thrives on challenging the status quo and continuously improving processes. You'll bring with you: 

• A Master's degree or above in a relevant area, with fluency in written and spoken English (additional languages are a plus) 

• 7+ years' experience in digital marketing, including digital campaign management and analysis, marketing automation and building platform integrations and APIs – ideally in pharma 

• 5+ years' hands on experience with Salesforce Marketing Cloud, with strong working knowledge of HTML, CSS, AMP script and SQL; SFMC certifications and experience with OCE Marketing/OCE Sales (IQVIA) are a plus 

• Experience working with Data Cloud, and Agentforce to deliver data-driven audience segmentation, AI-powered personalisation, journey orchestration, and marketing automation across omnichannel campaigns. 

• Proven experience activating and scaling newer channels such as WhatsApp and SMS to execute omnichannel journeys (pharma experience preferred) 

• Strong analytical and problem-solving skills, with the ability to define scalable processes and drive quality across complex, multimarket campaigns 

• Excellent stakeholder management and communication skills, with the trust and cross functional agility to collaborate across geographies and functions at pace 

Working at Novo Nordisk