Senior Category Manager - Home Appliances

Sr. Category Manager, Kitchen

Amazon India is seeking an experienced and strategic Sr. Category Manager for Home Appliances to lead one of our fastest-growing and most dynamic categories. This role will drive the strategic vision and execution for our Home Appliances business, encompassing categories like water heaters, air coolers, air purifiers and related categories.

As the Sr. Category Manager, you will be responsible for building and nurturing strategic partnerships with leading domestic and international brands, engaging directly with CXOs and senior leadership of publicly listed companies and market leaders. You will shape the future of the Home Appliances category on Amazon.in, driving selection expansion, customer experience innovation, and profitable growth.

This is a high-impact role requiring exceptional business acumen, strategic thinking, and the ability to influence and collaborate with C-suite executives of India's largest home appliances manufacturers and global brands.


Key job responsibilities
Strategic Leadership & Business Growth
- Own the P&L and strategic roadmap for the Home Appliances category, driving revenue growth, profitability, and market share expansion
- Develop and execute multi-year category strategies aligned with Amazon India's vision for home appliances leadership
- Identify and capitalize on whitespace opportunities, emerging trends, and customer needs in the home appliances sector
- Brand Partnership & CXO Engagement
- Build and maintain strategic relationships with CXOs and senior leadership of major domestic brands
- Engage with international brand leadership to drive exclusive launches and strategic initiatives
- Negotiate high-value commercial agreements, exclusive partnerships, and co-marketing programs with publicly listed companies
- Collaborate with brand leadership on product innovation, market expansion, and omnichannel strategies

Selection & Vendor Management
- Drive selection expansion across all home appliances sub-categories, focusing on premium, mid-tier, and value segments
- Manage a portfolio of 10+ brands with annual revenues exceeding ₹200 crores each
- Lead vendor negotiations for pricing, terms, exclusive products, and promotional investments
- Develop vendor scorecards and performance management frameworks to drive accountability and growth

Customer Experience & Innovation
- Champion customer-centric initiatives including enhanced product content, comparison tools, and buying guides
- Drive innovation in delivery, installation, and after-sales service for home appliances
- Implement programs to reduce returns, improve product quality, and enhance customer satisfaction
- Leverage customer insights and data analytics to inform assortment and merchandising decisions

Cross-Functional Leadership
- Partner with Marketing, Operations, Finance, and Technology teams to execute category initiatives
- Collaborate with Public Policy and Legal teams on regulatory compliance (BIS standards, energy ratings, safety certifications)
- Work with Supply Chain teams to optimize inventory, fulfillment, and speed of delivery
- Lead cross-functional projects involving multiple stakeholders and complex dependencies

Market Intelligence & Competitive Strategy
- Monitor competitive landscape, market trends, and consumer behavior in home appliances
- Develop strategies to maintain Amazon's leadership position against omnichannel competitors
- Analyze category performance metrics, identify opportunities, and drive continuous improvement
- Present business reviews and strategic recommendations to senior leadership


About the team
Opportunity to lead a high-growth, strategic category at India's largest e-commerce platform

Direct engagement with CXOs and leadership teams of India's most respected brands

Ownership of business strategy and P&L for a multi-thousand crore category

Collaborative, innovative work environment with access to world class resources and technology

Basic Qualifications

- Experience using data to influence business decisions
- Experience with business analysis and P&L management
- MBA from a top-tier institution with min 10+ year experience

Preferred Qualifications

- Experience presenting to senior leadership
- Experience driving new business segment or services launches
- Experience in vendor negotiations, pricing and promotion, inventory management, and product development
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience with omnichannel retail strategies and understanding of offline-to-online dynamics
- Demonstrated leadership in cross-functional environments with ability to influence without authority
- Expertise in vendor management, contract negotiation, and relationship management at the executive level

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Experience Level

Senior Level