Senior Marketing Specialist - Digital Demand Generation

Sr. Marketing Specialist, Digital Demand Gen, India

 

Who we are?   

 

Johnson Controls is the global leader for smart, healthy and sustainable buildings. At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play. 

 

This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet. We’re helping to create a healthy planet with solutions that decrease energy use, reduce waste and make carbon neutrality a reality. Sustainability is a top priority for our company.   

 

We committed to invest 75 percent of new product development R&D in climate-related innovation to develop sustainable products and services. We take sustainability seriously. Achieving net zero carbon emissions before 2040 is just one of our commitments to making the world a better place.   

 

Please visit and follow Johnson Controls LinkedIn for recent exciting activities. 

 

Why JCI: https://www.youtube.com/watch?v=nrbigjbpxkg 

Asia-Pacific LinkedIn: https://www.linkedin.com/showcase/johnson-controls-asia-pacific/posts/?feedView=all 

Career: The Power Behind Your Mission  

OpenBlue: This is How a Space Comes Alive 

 
 

What will you do? 

 

We are seeking a Sr. Marketing Specialist, Digital Demand Generation to drive scalable, performance‑driven digital marketing campaigns that expand new customer base and generate qualified demand and pipeline to capture rapid business growth in India market. This role will play a critical hands‑on role in planning, executing, and optimizing full‑funnel digital campaigns, working closely with sales, marketing, and agency partners.

• This position is ideal for a results‑oriented marketer who is highly analytical, execution‑focused, and experienced in B2B digital demand programs. This role will report directly to Marketing Director, APAC and be based in Bangalore, Mumbai, or Gurgaon

 

 

What we look for? 

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Digital Campaign Execution

• Plan, execute, and optimize digital demand generation campaigns to drive MQLs, SQLs, and pipeline
• Manage integrated campaigns across:
  • Paid search, display, and social (LinkedIn, Google, Meta, retargeting)
  • Email marketing and nurture programs
  • Landing pages and website conversion paths

• Adapt global and regional campaign strategies for local relevance and performance

Performance Optimization & Analytics

• Track and analyze campaign performance against KPIs such as CPL, conversion rates, and ROI
• Conduct A/B testing on ads, messaging, audiences, and landing pages
• Maintain dashboards and regular performance reporting for stakeholders

Marketing Technology & Lead Management

• Operate marketing automation and CRM platforms (e.g., Pardot, Salesforce or similar)
• Ensure accurate lead capture, scoring, nurturing, and handoff to sales
• Partner with sales teams to continuously improve lead quality and pipeline conversion

Cross‑Functional Collaboration

• Work closely with sales, SDRs, product marketing, and content teams
• Coordinate with agencies and vendors for media buying, creative, and campaign execution
• Support APAC and global marketing initiatives as needed

Success Metrics

• Volume and quality of MQLs and SALs
• Cost per lead and cost per opportunity
• Funnel conversion rates and pipeline contribution
• Campaign ROI and continuous performance improvement

Required Qualifications

• 6–9 years of experience in digital marketing or demand generation in B2B
• Hands‑on experience managing paid digital channels and integrated campaigns
• Strong working knowledge of marketing automation and CRM systems
• Proven ability to drive measurable demand and pipeline impact
• Strong analytical, problem‑solving, and communication skills
• Bachelor’s degree in Marketing, Business, or a related field

Preferred Qualifications

• Experience supporting APAC or global demand programs
• Familiarity with ABM (Account-Based Marketing) strategies
• Experience marketing to enterprise or mid‑market audiences
• Exposure to analytics and BI tools (Google Analytics, Tableau, Looker, Power BI)

What we offer: 

We offer an exciting and challenging position. Joining us you will become part of a leading global multi-industrial corporation defined by its stimulating work environment and job satisfaction. In addition, we offer outstanding career development opportunities which will stretch your abilities and channel your talents 

 

 

Diversity & Inclusion Our dedication to diversity and inclusion starts with our values. We lead with integrity and purpose, focusing on the future and aligning with our customers’ vision for success. Our High-Performance Culture ensures that we have the best talent that is highly engaged and eager to innovate.  Our D&I mission elevates each employee’s responsibility to contribute to our culture. It’s through these contributions that we’ll drive the mindsets and behaviors we need to power our customers’ missions. You have the power. You have the voice. You have the culture in your hands. 

Experience Level

Senior Level