Digital Marketing Head

Job Title: Senior Digital Marketing Head

Location: Bhopal, Madhya Pradesh

Employment Type: Full-Time

Salary: ₹30,000 – ₹80,000 per month (Based on experience and performance)

About the Role:

• We are looking for a highly experienced and performance-driven Senior Digital Marketing Head to lead our digital marketing strategy and execution.
• The ideal candidate should have expertise in paid advertising, social media marketing, lead generation, SEO, content strategy, analytics, and marketing automation.
• This role requires someone who can drive brand awareness, generate high-quality leads, and maximize return on marketing investment.
• Experience5–10 years of experience in Digital Marketing, Performance Marketing, or Growth Marketing.
• Experience in managing multi-channel digital campaigns and leading a marketing team.
• EducationBachelor's degree (Graduate) in Marketing, Business Administration, Mass Communication, Digital Marketing, or a related field.
• Digital marketing certifications (Google Ads, Meta Blueprint, Google Analytics, HubSpot, etc.) are an added advantage.
• Salary₹30,000 – ₹80,000 per month (Based on experience and performance)

Key Responsibilities:

• Develop and execute comprehensive digital marketing strategies to achieve business goals.
• Plan, launch, optimize, and scale paid advertising campaigns on Meta (Facebook & Instagram), Google Ads, YouTube, LinkedIn, and other platforms.
• Manage lead generation campaigns and improve lead quality and conversion rates.
• Oversee SEO, SEM, website optimization, and content marketing initiatives.
• Create and manage social media strategies to increase brand awareness and engagement.
• Analyze campaign performance using tools such as Google Analytics, Meta Ads Manager, Google Tag Manager, and CRM dashboards.
• Optimize campaign budgets to maximize ROI and reduce cost per lead (CPL).
• Lead A/B testing for ad creatives, landing pages, and campaign messaging.
• Collaborate with the creative team to develop high-converting ad creatives, videos, and marketing content.
• Monitor market trends, competitor activities, and emerging digital marketing technologies.
• Manage and mentor the digital marketing team, assigning targets and reviewing performance.
• Prepare weekly and monthly performance reports with actionable insights.
• Coordinate with sales and admissions teams to improve lead nurturing and conversion.
• Required SkillsStrong expertise in Meta Ads, Google Ads, YouTube Ads, LinkedIn Ads, and other digital advertising platforms.
• In-depth knowledge of SEO, SEM, content marketing, email marketing, and social media marketing.
• Strong analytical skills with experience using Google Analytics, Google Tag Manager, Meta Business Suite, and CRM tools.
• Excellent understanding of conversion tracking, pixels, events, and marketing funnels.
• Experience with lead generation, remarketing, audience segmentation, and campaign optimization.
• Strong communication, leadership, and project management skills.
• Ability to manage multiple campaigns simultaneously while meeting deadlines.
• Data-driven mindset with a focus on achieving measurable business outcomes.
• Preferred QualificationsExperience in the education, training, EdTech, or service industry is preferred.
• Knowledge of marketing automation tools, AI-powered marketing platforms, and CRM systems is an added advantage.
• What We OfferCompetitive salary (₹30,000 – ₹80,000 per month).
• Performance-based incentives and annual appraisals.
• Opportunities for career growth and leadership.
• Access to advanced marketing tools and training programs.
• A collaborative and innovative work environment.

Ideal Candidate ProfileWe are looking for a strategic thinker and hands-on digital marketing professional who can lead end-to-end marketing campaigns, generate quality leads, optimize marketing performance, and contribute to the organization's long-term growth. The ideal candidate should be passionate about innovation, data-driven decision-making, and delivering measurable marketing results.