Digital Marketing Executive

This comprehensive breakdown outlines the responsibilities, requirements, and key metrics for the role.

Key Responsibilities

• Campaign Management: Plan and execute end-to-end digital marketing campaigns across Google Ads, LinkedIn, and Meta (Facebook/Instagram).
• Lead Generation & Funnels: Build, test, and optimize lead magnets, landing pages, and email nurturing workflows to maximize conversions.
• SEO & Content: Perform keyword research, on-page optimization, and content creation to boost organic website traffic and inbound leads.
• Data & Analytics: Track marketing metrics (e.g., Cost Per Lead, Click-Through Rate) using Google Analytics to continuously improve ROI.
• Sales Alignment: Qualify leads and collaborate closely with the business development or sales team to ensure smooth lead hand-off and tracking. [1, 2, 3, 4]

Core Requirements

• Experience: 1–4 years in digital marketing, specifically focused on B2B or B2C lead generation.
• Technical Skills: Proficiency with marketing automation platforms (e.g., HubSpot, Mailchimp) and ad management dashboards.
• Analytical Mindset: Strong ability to interpret data, perform A/B testing, and adjust campaign budgets dynamically.
• Communication: Excellent copywriting skills for compelling ad creatives, emailers, and landing page copy. [1, 2, 3, 4]

Key Performance Indicators (KPIs)

• Volume: Total number of Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs) generated.
• Efficiency: Cost Per Lead (CPL) and Cost Per Acquisition (CPA).
• ROI: Return on Ad Spend (ROAS) and overall campaign conversion rate. [1]