Regional Marketing Manager - Marketing and Brand Activation

Regional Marketing Manager-HO & SUPPORT-Marketing HO

• Key Expertise Required for BTL, Brand Visibility & Activation, Events, Lead Generation Drives, Reward & Recognition Events, Multiple Stake Holder Management 
• BTL / Lead Generation Engagements: Planning Marketing Activities for lead generation for Sales and Branch Banking Channel every month.
• Tracking of Output: Tracking output of lead generation engagements done for Sales and Branch Banking Channel. 
• To align marketing initiatives with the overall region’s monthly business plan and execute marketing activation plan for the month for the region. 
• Vendor Relationship Management : To create new marketing vendors and manage the entire vendor billing and implementation of events using these vendors 
• Brand Visibility Initiatives: Complete visibility support - In & around Branches, Explore avenues especially Government Departments / Other Avenues for Brand Visibility. All subject to laid down norms of the organization and government bodies esp. Municipal Corporation 
• Corporate Salary / NRI Banking / Privy League / Asset Products: Executing lead generation activities for the said channels to help teams generate more leads and subsequent conversions.
• MIS Reporting:  Monthly marketing reports to be shared on timely bases on the Marketing Jobs undertaken
• Small to Mid to Large Scale Events for Existing Customers / Prospects & Reward & Recognition Programs for Employees : Design and execution of such events and results tracking
• Strategic Alliances / Cross Promotion – To identify alliance partners and get discount offers and barter alliances for customers / prospects  
• Merchandise Solutions for all HO and Regional product campaigns: Identify merchandise and respective vendors and make merchandise according to the business plan and track conversions  
• Managing / Planning for the New Branch Launch. Planning for Pre-Launch engagements (LG + Brand Visibility) campaign & activation. Executing the main branch launch ceremony and supporting teams post the launch as well.
• Branch & ATM hygiene check visits
• Creative development process  All creative development to be done as per brand guidelines and all regional creative’s  approvals to be taken from  branding team

• A local candidate will be preferred who will be based out of Chandigarh.
• Experience : 7-8 Years or Above 
• Preferably from BFSI
• Post Graduate in MBA  
• Marketing Experience in BTL / Events / Advertising / PR Agencies (Client Servicing) and Trade / Channel Marketing & Sales in Insurance / Banking & Financial Services
• Strong Execution Skills 
• Self-motivated with a passion to learn and perform 
• Interpersonal Skills along with customer orientation
• Effective vendor relationships management skills 
• Good analytical skills 
• Strong financial Analysis Skills 
• Strong communication (Written and Oral) 
• Eye For detail