Social Media Growth Manager (Content Writer)

Job Title: Social Media Growth Manager (Content Writer)

Experience: 1–3 Years

Salary: As per skills & experience

Location: Chandigarh

Job Overview:

We are looking for a creative and growth-driven Social Media Manager who understands not just content, but how content moves users through a funnel and drives conversions.

The ideal candidate should have strong expertise in content writing, script writing, ad creatives, funnel strategy, and audience psychology, with the ability to create scroll-stopping content and revenue-focused campaigns.

Key Responsibilities:

1. Content Creation & Strategy

Create high-quality, engaging content for Instagram, LinkedIn, Facebook, etc.

Develop and manage content calendars aligned with campaigns and launches

Write compelling captions, posts, and storytelling-driven content

Plan content formats like reels, carousels, and short-form videos

2. Funnel-Based Content Strategy (TOFU–MOFU–BOFU)

Plan and execute content across the full funnel:

TOFU: Awareness, reach, viral and educational content

MOFU: Engagement, trust-building, value-driven content

BOFU: Conversion-focused content (offers, testimonials, urgency)

Align content with user journey and buying intent

Create content that moves users from awareness to conversion

3. Buyer Persona & Audience Understanding

Define and understand target audience and buyer personas

Create content tailored to audience pain points, desires, and behavior

Use audience psychology to improve engagement and conversions

4. Social Media Growth

Plan and execute strategies to increase followers, reach, and engagement

Identify trends, viral formats, and competitor strategies

Create scroll-stopping hooks and high-retention content

Continuously experiment and optimize content performance

5. Ad Creatives & VSL (Video Sales Letter)

Write high-converting ad copies (hooks, headlines, primary text)

Create multiple creative angles (pain point, curiosity, authority, results-driven)

Write and structure VSL scripts (Hook → Story → Offer → CTA)

Understand organic vs performance creatives

Assist in planning ad shoots and creative execution

6. Script Writing & Storytelling

Write scripts for reels, ads, testimonials, webinars, and brand videos

Use frameworks like Hook–Story–Offer, PAS (Problem–Agitate–Solution)

Align content with short attention spans and platform behavior

7. Webinar & Launch Content Planning

Plan and write content for webinars, workshops, and launches

Create pre, during, and post-webinar content

Write promotional sequences, reminders, and follow-ups

Align webinar messaging with funnel stages and conversion goals

8. Landing Page & Conversion Content

Write or assist in writing landing page content (headlines, sections, CTAs)

Ensure messaging consistency across ads, content, and landing pages

Optimize content for conversions and user experience

9. Analytics & Performance Tracking

Track reach, engagement, CTR, leads, and conversions

Analyze performance and optimize content strategy

Prepare weekly/monthly reports with insights

10. Collaboration

Work closely with graphic designers and video editors

Coordinate with marketing and sales teams

Provide clear direction for creatives and execution

11. Brand Management

Maintain consistent brand voice across platforms

Manage comments, DMs, and audience interactions

Build strong brand positioning and authority

Required Skills:

Strong content writing and copywriting skills

Expertise in funnel-based content strategy (TOFU, MOFU, BOFU)

Understanding of buyer personas and audience psychology

Ability to create scroll-stopping hooks and viral content

Strong knowledge of VSL and ad creative writing

Script writing and storytelling expertise

Knowledge of webinar and launch strategies

Basic understanding of landing pages and conversion content

Familiarity with tools (Canva, Meta Business Suite, etc.)

Understanding of SEO, hashtags, and content optimization

Preferred Qualifications:

Experience in managing brand social media accounts

Experience with UGC-style and performance creatives

Key Traits:

Creative thinker with a growth mindset

Data-driven and detail-oriented

Consistent and execution-focused

Ability to work in a fast-paced environment

Strong ownership and accountability