Digital Marketing Executive

Job Summary:

We are looking for a results-oriented Digital Marketing Executive to plan, execute, and optimize digital campaigns that generate high-quality leads and maximize return on investment. The ideal candidate should have hands-on experience in paid advertising, social media marketing, analytics, and marketing automation.

Key Responsibilities:

Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital platforms.

Generate qualified leads while maintaining target Cost Per Lead (CPL) and Return on Ad Spend (ROAS).

Manage social media platforms including Facebook, Instagram, LinkedIn, YouTube, and X.

Create campaign strategies for student admissions, lead generation, and brand awareness.

Coordinate with creative and content teams to develop engaging advertisements, landing pages, and marketing materials.

Monitor campaign performance using Google Analytics, Meta Business Suite, Google Tag Manager, and reporting dashboards.

Conduct keyword research and implement SEO best practices to improve organic traffic.

Execute email marketing, WhatsApp campaigns, and marketing automation initiatives.

Perform A/B testing on advertisements, landing pages, and creatives to improve conversion rates.

Track campaign budgets and ensure effective utilization of marketing spend.

Analyze competitor activities and identify new growth opportunities.

Prepare daily, weekly, and monthly performance reports for management.

Work closely with the admissions and sales teams to improve lead quality and conversion.

Required Skills:

Strong knowledge of Google Ads and Meta Ads Manager.

Understanding of SEO, SEM, and content marketing.

Experience with Google Analytics 4 (GA4) and Google Tag Manager.

Knowledge of lead generation funnels and conversion optimization.

Familiarity with CRM systems and marketing automation tools.

Excellent analytical and reporting skills.

Strong communication and presentation abilities.

Creative thinking with a data-driven mindset.

Ability to manage multiple campaigns simultaneously.

Preferred Qualifications:

Bachelor's degree in Marketing, Business Administration, Computer Science, or a related field.

Google Ads, Meta Blueprint, or other digital marketing certifications are an advantage.

Experience in EdTech, education marketing, or lead generation campaigns is preferred.

Key Performance Indicators (KPIs):

Number of Qualified Leads Generated

Cost Per Lead (CPL)

Lead-to-Admission Conversion Rate

Return on Ad Spend (ROAS)

Website Traffic Growth

Click-Through Rate (CTR)

Conversion Rate

Campaign ROI

Social Media Engagement

Organic Search Growth

What We Offer:

Competitive salary with performance incentives.

Opportunity to work with leading educational institutions.

Continuous learning and certification support.

Career growth in performance marketing and digital strategy.

Collaborative and innovative work environment.

Join LeadSense Media India Pvt. Ltd. and help shape the future of education through innovative digital marketing solutions.