Digital Marketing Executive

Company: TIRUTHANIKAI INFRA CITY

Job Title: Digital Marketing Executive

Location: 41, Paddy Field Rd, NELVAYAL NAGAR, Perambur, Chennai, Greater Chennai, Tamil Nadu 600011

Employment Type: Full-Time

Experience: 1–4 Years

Salary: As per industry standards

About :TIRUTHANIKAI INFRA CITY is a trusted name in the real estate and infrastructure sector, offering premium residential and commercial property solutions. We are committed to delivering quality developments, innovative infrastructure, and customer-centric services that help individuals and businesses achieve their investment and property goals.

Job Summary:

We are seeking a dynamic and results-oriented Digital Marketing Executive to drive our digital marketing initiatives, strengthen our online presence, and generate high-quality leads. The ideal candidate will have hands-on experience in performance marketing, SEO, social media management, content marketing, email campaigns, and marketing analytics.

Key Responsibilities:

Digital Marketing :

• and execute digital marketing campaigns aligned with business goals.
• Plan and manage integrated marketing campaigns across multiple digital channels.
• Identify new opportunities to improve brand visibility and lead generation.

Performance Marketing:

• Plan, execute, and optimize paid advertising campaigns on Google Ads, Meta Ads (Facebook & Instagram), and LinkedIn Ads.
• Monitor campaign performance, optimize budgets, and improve conversion rates.
• Track Cost per Lead (CPL), Return on Ad Spend (ROAS), and other campaign metrics.

Search Engine Optimization:

• (SEO)Implement on-page and off-page SEO strategies.
• Conduct keyword research and competitor analysis.
• Improve website rankings, organic traffic, and search visibility.
• Coordinate with website developers to optimize website performance and user experience.

Social Media Management:

• Manage the company's presence across LinkedIn, Instagram, Facebook, and other relevant platforms.
• Develop monthly content calendars and publishing schedules.
• Create engaging content including posts, reels, videos, banners, and campaigns.
• Increase follower growth, engagement, and brand awareness.

Content Marketing:

• Create compelling content for blogs, websites, email campaigns, social media, and marketing collateral.
• Work closely with designers and content creators to develop creative marketing assets.
• Ensure all content aligns with the company's branding and messaging.

Lead Generation:

• Generate qualified leads through digital marketing initiatives.
• Develop lead generation campaigns targeting potential property buyers, investors, channel partners, and corporate clients.
• Support the sales team with marketing-qualified leads and campaign insights.

Email Marketing & CRM:

• Plan and execute email marketing campaigns for customer acquisition and customer engagement.
• Build customer journeys, newsletters, and promotional campaigns.
• Maintain customer databases and support CRM initiatives.

Analytics & Reporting:

• Monitor website traffic using Google Analytics and Google Search Console.
• Prepare weekly and monthly performance reports.
• Analyze campaign effectiveness and recommend improvements based on data.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 1–4 years of experience in digital marketing.
• Strong understanding of SEO, SEM, PPC, social media marketing, and content marketing.
• Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics, and Google Search Console.
• Familiarity with email marketing platforms and CRM tools.
• Working knowledge of Canva, Adobe Photoshop, Illustrator, or similar creative tools is an advantage.