Brand Communication Manager
Muthoot Fincorp LimitedJob Description
BRAND COMMUNICATION MANAGER
Responsibilities:
- Develop and execute brand communication strategies to drive brand awareness and product launches
- Conceptualize and create compelling content across various channels (social media, email, digital media,Whatsapp,Website etc.)
- Collaborate with cross-functional teams (creative, product, sales) to align brand messaging and visual identity
- Manage and maintain brand guidelines to ensure consistency across all touchpoints
- Plan and execute brand communication campaigns, including product launches, promotions, and events
- Merchanidise planning , Event planning and production support
- Analyze campaign performance and provide insights to optimize future campaigns
- Stay up-to-date with industry trends and competitor activity to inform brand strategy
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in brand management, marketing communications, or a similar role
- Strong understanding of brand positioning, messaging, and visual identity
- Excellent writing, creative, and project management skills
- Experience with content creation, social media, and campaign execution
- Strong analytical and problem-solving skills
Key Skills:
- Creative Skills: Content creation, storytelling, visual identity
- Strategic Skills: Brand positioning, messaging, campaign planning
- Collaboration Skills: Cross-functional team management, stakeholder communication
- Analytical Skills: Campaign analysis, performance metrics, insights-driven decision-making
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