Digital Marketing Specialist

 Skills: 

·   Expertise in SEO, PPC, social media advertising, and email marketing platforms.

·    Proficiency with analytics tools (e.g., Google Analytics, Tableau, Adobe Analytics).

·   You need to have strong project management and organizational skills.

·   Excellent communication and leadership abilities.

·   Creative problem-solving and strategic thinking.

Certifications:

·      Google Ads

·      Google Analytics

·      HubSpot certifications are added advantage

 What We’re Looking For

We are looking for enthusiastic, innovative, and growth oriented candidates who are passionate about AI-powered digital marketing, creative technologies, content strategy, and modern search ecosystems.

Candidates should possess:

·         Strong communication and creative thinking skills

·         Interest in AI, SEO, GEO, AEO, SXO, and content optimization

·         Passion for digital media, branding, content creation, and automation

·         Basic understanding of social media, design, analytics, or marketing tools

·         Willingness to learn emerging AI technologies and digital trends

·         Team collaboration and problem-solving abilities

·         Experience with B2B or B2C marketing

·         Familiarity with marketing automation tools (e.g., Marketo, Pardot).

·         Proven track record of driving measurable results in lead generation and brand engagement.

Knowledge in AI tools, prompt engineering, SEO, motion graphics, video editing, automation workflows, and digital content platforms will be an added advantage.

Key Responsibilities·       

•  Support AI-driven digital marketing and content optimization initiatives

·         Create engaging graphics, videos, reels, and multimedia content

·         Assist in SEO, GEO, AEO, and AI visibility optimization activities

·         Research keywords, user behavior, and emerging search trends

·         Develop AI-assisted creative assets and digital campaigns

·         Utilize AI tools and automation platforms to improve productivity

·         Collaborate with marketing, design, and content teams

·         Monitor campaign performance and digital engagement metrics

·         Stay updated with the latest AI marketing, search, and creative technologies

·         Contribute innovative ideas to improve brand visibility and audience engagement