Digital Marketing Consultant
Indium Software India
Work from Office
Full Time
Min. 3 yearsJob Description
Email Campaign Specialist
Job Title: Email Marketing Specialist / Campaign Manager
Job Description: • Plan, execute, and optimize email marketing campaigns for lead generation • Manage end-to-end campaign execution including targeting, scheduling, and reporting • Perform audience segmentation, personalization, and lead nurturing • Monitor and analyze campaign performance metrics and improve engagement • Conduct A/B testing to optimize campaign effectiveness • Coordinate with stakeholders to align campaigns with business goals • Manage multiple campaigns with high attention to detail and accuracy Required Skills: • 3–5 years of experience in email marketing / campaign management / marketing automation • Strong understanding of email strategy, execution, and optimization • Experience with tools like Apollo, ZoomInfo, LinkedIn Sales Navigator • Knowledge of lead generation, customer lifecycle, and segmentation strategies • Familiarity with email performance metrics and reporting • Strong communication and stakeholder management skills Preferred Skills: • Experience in B2B IT services marketing (technology, digital, data, AI) • Familiarity with demand generation and lead generation programs • Understanding of campaign attribution and funnel reporting • Exposure to data-driven and account-based marketing (ABM)Experience Level
Mid LevelJob role
Job requirements
About company
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