Global Merchandising Leader - Fashion & Retail
LenskartJob Description
Global Merchandising Leader
Role Mandate
This role sits at the intersection of product, brand, and commercial strategy, owning the global merchandising vision for a fashion-led, design-driven organization. The mandate is to build a product-first, AI-enabled merchandising engine—where customer insight, data intelligence, and technology drive every decision across assortment, pricing, and lifecycle management.
Core Responsibilities
Product-First Merchandising Strategy
Anchor merchandising around product excellence, customer need states, and usage occasions
Partner with Product, Design, and Innovation teams to co-create collections grounded in consumer insight and data signals
Translate product vision into scalable, commercially successful global assortments
2. AI-First Merchandising & Decisioning
Build and scale AI-driven merchandising capabilities across demand forecasting, assortment planning, and pricing optimization
Leverage machine learning models for trend prediction, customer segmentation, and lifecycle management
Drive adoption of automated decision systems for allocation, replenishment, and markdown optimization
3. Global Fashion & Category Leadership
Define long-term merchandising vision aligned with brand positioning as a global fashion authority
Lead seasonal strategies integrating trend forecasting with real-time demand signals
Own category architecture across core, premium, and emerging segments
4. Assortment Intelligence & Localization
Develop data-led assortment frameworks combining global scale with local relevance
Use AI and analytics to identify gaps, whitespace opportunities, and regional preferences
Drive precision merchandising through micro-segmentation and customer cohort targeting
5. Pricing, Margin & Commercial Optimization
Own global pricing architecture leveraging dynamic and algorithmic pricing models
Balance brand positioning with margin expansion through intelligent product mix and lifecycle pricing
Continuously optimize promotions through data-driven experimentation and ROI tracking
6. Demand Planning & Inventory Strategy
Implement predictive demand planning powered by AI models
Optimize inventory placement, allocation, and replenishment across channels and geographies
Reduce working capital intensity through smarter forecasting and faster inventory turns
7. Omni-channel Product Experience
Ensure seamless and consistent product storytelling across e-commerce, retail, and marketplaces
Leverage personalization engines to enhance discovery, conversion, and basket size
Partner with digital and retail teams to create a unified, insight-driven customer journey
8. Data, Platforms & Analytics
Build a strong merchandising data infrastructure integrating customer, product, and market data
Establish real-time dashboards and decision frameworks for performance management
Drive a culture of experimentation, A/B testing, and continuous optimization
9. Leadership & Organizational Impact
Build and lead a high-caliber global merchandising organization with strong product and analytics orientation
Champion a product-first, AI-first mindset across teams and leadership
Influence broader business strategy across product innovation, market expansion, and customer experience
Candidate Profile
Proven leadership in global merchandising within fashion, lifestyle, or consumer retail organizations
Strong experience operating in product-led and tech-enabled environments
Demonstrated exposure to AI/ML-driven decision-making in merchandising or adjacent functions
Deep understanding of fashion cycles, consumer behavior, and omni-channel ecosystems
Ability to integrate creativity with data science and technology
Strong leadership presence with experience managing global, cross-functional teams
What Success Looks Like
A scalable, AI-powered merchandising engine driving faster and more accurate decisions
Strong product-market fit across regions with improved customer engagement
Higher full-price sell-through and reduced dependency on discounting
Best-in-class inventory efficiency and demand predictability
Elevated brand positioning through differentiated, insight-led product offerings
Stakeholder Influence
Executive Leadership Team
Product, Design & Innovation
Data Science & Engineering
Supply Chain & Sourcing
Growth, Marketing & Retail Leadership
Experience Level
Senior LevelJob role
Job requirements
About company
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