Google Ads Executive

Job Summary

We are looking for a detail-oriented and results-driven Google Ads Executive to plan, execute, and optimize Google Ads campaigns that generate high-quality student leads and drive course enrollments. The ideal candidate should have hands-on experience in Google Ads, campaign optimization, keyword research, and conversion tracking.

• Key ResponsibilitiesPlan, create, and manage Google Search, Display, YouTube, and Performance Max campaigns.
• Conduct keyword research and competitor analysis to identify growth opportunities.
• Develop compelling ad copies and optimize campaign assets.
• Monitor campaign performance and optimize bids, budgets, and targeting to maximize ROI.
• Track conversions using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Analyze campaign performance and prepare weekly and monthly reports.
• Optimize landing page performance in collaboration with the design and content teams.
• Monitor key metrics such as Cost Per Lead (CPL), Click-Through Rate (CTR), Conversion Rate, and Return on Ad Spend (ROAS).
• Stay updated with Google Ads policies, algorithm changes, and industry best practices.
• Collaborate with the Admissions and Marketing teams to improve lead quality and student acquisition.

• Required Qualifications
• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• 1–3 years of hands-on experience managing Google Ads campaigns.
• Strong understanding of Google Search Ads, Display Ads, YouTube Ads, and Performance Max campaigns.
• Experience with Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Keyword Planner.
• Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.
• Google Ads Certification is preferred.
• Experience in lead generation or the EdTech industry is an added advantage.
• Required SkillsGoogle Ads campaign management
• Keyword research and audience targeting
• Campaign optimization and A/B testing
• Conversion tracking and analytics
• Budget and bid management
• Data analysis and reporting
• Problem-solving and attention to detail
• Effective communication and teamwork

• Key Performance Indicators (KPIs)

• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate
• Return on Ad Spend (ROAS)
• Number of Qualified Leads Generated
• Lead-to-Enrollment Conversion Rate
• Campaign ROI
• Budget Utilization Efficiency

• Preferred Qualifications

• Google Ads Certification.
• Experience with CRM platforms and lead management systems.
• Knowledge of landing page optimization and basic SEO principles.
• Familiarity with Looker Studio or other reporting tools.

• Why Join Us?
• Opportunity to work in a fast-growing EdTech organization.
• Hands-on experience with high-impact digital marketing campaigns.
• Collaborative and innovative work environment.
• Career growth and continuous learning opportunities.
• Performance-based incentives and professional development support.