Marketing Executive

COMPANY OVERVIEW

We are a commercial printing company established in 1993, operating with offset and digital printing capabilities across two locations in Chennai. We serve B2B corporate clients including pharmaceutical companies, FMCG brands, educational institutions, IT offices, and hotels.

We are on an exciting growth trajectory, scaling from Rs 1.5 Cr to Rs 4+ Cr turnover in the next 9 months.

ROLE OVERVIEW

As B2B Sales Executive, you are responsible for acquiring new B2B clients, building sustainable relationships, and driving monthly revenue targets of Rs 20-35 Lakhs. You will serve as the first dedicated sales professional in the company, reporting directly to the Managing Director.

This is strategic, relationship-based B2B selling where you build long-term partnerships with corporate buyers.

PRIMARY RESPONSIBILITIES

1. New Client Acquisition: Identify and approach 80-100 B2B prospects from target industries (pharma, FMCG, IT offices, hotels, education). Conduct sales meetings, deliver pitches, prepare quotations, and close deals.

2. Pipeline & Revenue Management: Maintain live pipeline of Rs 1.5-2 Crore. Achieve monthly targets (Rs 20-25L Sep-Dec, Rs 28-35L Jan-Mar). Track metrics weekly. Meet annual target of Rs 2.5 Crore in new revenue.

3. Client Relationship Management: Build strong relationships with decision-makers. Understand specifications and expectations. Identify upsell opportunities. Maintain 80%+ client retention.

4. Market Intelligence: Stay updated on trends, competitors, pricing. Provide market insights to MD.

5. Operational Support: Coordinate with production on timelines and quality. Use CRM/Excel for tracking. Support order coordination.

6. Field Activities: Regular client visits across Chennai region. Attend trade shows. Build and nurture relationships.

REQUIRED QUALIFICATIONS

Experience:

- Minimum 3-5 years B2B sales experience in printing, packaging, office supplies, gifting, or advertising

- Proven track record closing deals Rs 5-50 Lakhs

- Existing database of 50+ B2B contacts

Skills:

- Strong English communication and presentation

- Negotiation and closing ability

- Self-motivated, target-driven

- Understanding of print specifications and quality

- MS Excel proficiency

- CRM experience (Zoho, Salesforce, HubSpot) is a plus

Attributes:

- Comfort with field sales and independent work

- Trust and rapport building with corporate decision-makers

- Problem-solving mindset

- Reliable and organized

NICE-TO-HAVE

- Prior pharma, FMCG, or packaging experience

- Knowledge of print production

- Experience with e-commerce selling

- Regional language skills (Tamil, Telugu)

- Sales certifications

COMPENSATION & BENEFITS

Base Salary: Rs 20,000 - Rs 28,000/month (based on experience)

Performance Bonus: 10% on exceeding target

Benefits: Professional development budget, laptop, travel reimbursement, career growth path

TARGETS & KPIs

Months 1-2: Rs 15-18L in new orders

Months 3-6: Rs 20-35L per month

Months 7-9: Rs 28-35L per month

Annual: Rs 2.5 Crore in new B2B revenue | 20+ new clients | 80%+ retention

LOCATION & REPORTING

Location: Chennai, Tamil Nadu (Office-based with field travel)

Reports to: Managing Director

Weekly: Pipeline review and deal closure report

Monthly: Full P&L review and market insights

WHY JOIN US?

- Build a Rs 2.5+ Crore revenue engine from scratch with outsized impact

- Work closely with founder in high-impact role with direct authority

- Network with pharma, FMCG, IT, and hospitality sectors

- Growth to Sales Manager/Team Lead role within 12-18 months

- 30-year-old profitable company, NOT a startup

- Print packaging and corporate gifting are high-growth sectors (15-20% annually)

- Sustainable, relationship-based selling model

- Clear 10-year vision: Rs 1.5 Cr to Rs 80 Cr by 2037

APPLICATION PROCESS

Answer all screening questions on Apna platform. Submit your resume with current role, tenure, 3 recent deals (client name, deal size), and notice period.

Interview: 5-min screening call, then 45-min formal interview on sales approach and fit.

Target start date: 15 July 2026