Social Media Executive

Job description:

Role Summary:

We are seeking a dynamic and creative Social Media Executive to lead and execute content creation, brand building, and digital engagement across our social media platforms. The role demands a balance of creativity, design expertise, marketing knowledge, and collaboration with internal teams to enhance brand presence.

Roles & Responsibilities:

• Manage daily social media activity, especially on Instagram and LinkedIn
• Develop and schedule content for regular engagement and visibility
• Design visuals using tools like Photoshop and Illustrator
• Write engaging content for posts, brand/artist bios, and campaigns
• Coordinate with internal teams for timely delivery and alignment
• Launch and manage brand accounts ensuring consistent branding
• Conduct market and competitor research
• Participate in B2C marketing activities and maintain client relationships
• Track performance and optimize strategy based on engagement metrics

KPI: Performance Metrics:

• Growth in follower count and engagement (likes, shares, comments)
• Lead generation from social channels
• Campaign reach and success rate
• Client satisfaction with social engagement
• Timeliness and quality of content delivery
• Visual consistency and branding effectiveness

Required Skills:

• Social Media Management (Instagram, LinkedIn)
• Content Writing & Visual Storytelling
• Adobe Illustrator and Photoshop
• Basic UI/UX and Visual Design knowledge
• Strong organizational & time management skills

Preferred skills:

• Social Media Management (Instagram, LinkedIn)
• Content Writing & Visual Storytelling
• Adobe Illustrator and Photoshop
• Basic UI/UX and Visual Design knowledge
• Strong organizational & time management skills
• CRM tools or content scheduling platforms
• Marketing exposure in art/design/creative sectors
• Basic video editing tools like Canva, CapCut, etc.