Marketing Operations Specialist

Specialist - Marketing Operations

Company Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

Freshworks Inc. builds uncomplicated service software that delivers exceptional employee and customer experiences. Our people-first approach to AI eliminates friction, helping businesses reduce complexity, lower cost-to-serve, and deliver faster, more human support through enterprise-grade yet easy-to-use CX and IT solutions. Nearly 75,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks to power their Employee Experience (EX) and Customer Experience (CX) operations.

Fresh vision. Real impact. Come build it with us.

Job Description

We are looking for an Specialist -Marketing Operations to support the execution,
optimization, and management of global email marketing campaigns. This role will be
part of Marketing Operations, and work closely with Demand Generation, Content, and
Regional Marketing teams to build and deploy campaigns while ensuring operational
excellence and scalability.
The ideal candidate should have hands-on experience with Marketo, Salesforce CRM,
and modern AI-driven approaches used in email marketing operations and campaign
management. Marketo Certification is Mandatory.

Build, execute, and manage email marketing campaigns, nurture programs, and
operational workflows within Marketo

• Configure and QA emails, landing pages, forms, smart campaigns, segmentation, and audience targeting
• Support end-to-end campaign execution including scheduling, testing, approvals,and deployment
• Collaborate with cross-functional teams including Demand Generation, Content, Digital Marketing, and Sales Operations
• Ensure data accuracy, campaign hygiene, and compliance with marketing and privacy standards
•  Monitor campaign performance and troubleshoot issues related to email delivery, sync errors, and operational workflows
• Support Salesforce CRM integration processes including lead flow, campaign attribution, and sync management
• Leverage AI tools and capabilities to improve campaign operations, email personalization, content optimization, audience segmentation, and operational efficiency
• Identify opportunities to automate repetitive campaign tasks and streamline marketing workflows using AI-enabled solutions
• Maintain campaign documentation, operational processes, and best practices

Qualifications

• 6–8 years of hands-on experience with Marketo for campaign execution and marketing operations
• Working knowledge of Salesforce CRM
• Understanding of email marketing best practices, lead lifecycle processes, and campaign operations
• Familiarity with AI tools and their application in email marketing and marketing operations workflows
• Experience with audience segmentation, email testing, and campaign QA
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Good analytical and problem-solving skills
• Excellent communication and stakeholder management skills

Additional Information

At Freshworks, we have fostered an environment that enables everyone to find their true potential, purpose, and passion, welcoming colleagues of all backgrounds, genders, sexual orientations, religions, and ethnicities. We are committed to providing equal opportunity and believe that diversity in the workplace creates a more vibrant, richer environment that boosts the goals of our employees, communities, and business. Fresh vision. Real impact. Come build it with us.