Trade Marketing Officer

1. Marketing at the Point of Sales: Own and oversee all marketing activities at the dealership to promote Mahindra eSUVs. Ensure the dealership space reflects the brand’s identity through effective merchandising and promotional materials. 2. Training & Enablement: Built capability for dealership sales staff on  promotional campaigns, and customer engagement strategies. Provide the dealership sales team with promo-specific tools and materials for seamless execution. 3. Budget Management: Manage Advertising & Promotion (A&P) and Below the Line (BTL) marketing budgets to ensure cost-effective execution of campaigns. Track and report on budget utilization to ensure alignment with financial goals. 4. Event Planning & Execution: Plan and execute dealership-level events, workshops, and promotional activities to generate excitement around eSUVs. Collaborate with external vendors and internal teams for smooth execution of marketing events. 5. Customized Offerings: Develop and implement tailored marketing solutions and offers that cater to the dealership’s unique customer and regional demographics. 6. Growth Initiatives: Proactively identify and implement growth opportunities, exploring both traditional and non-traditional marketing approaches. Regularly monitor market trends and customer feedback to refine strategies.

 

Strong interpersonal and communication skills to collaborate with internal and external stakeholders. Analytical mindset with the ability to interpret data and derive actionable insights. Creative problem-solving skills to develop innovative marketing campaigns. High adaptability to work in a dynamic and fast-paced environment.