Area Sales Manager

Area Sales Manager

Responsibilities & Key Deliverables

Retail Sales - Manage E-T-B-R (Enquiry, Test Drive, Booking, Retail.Plan and execute activations for enquiry generation.Ensure quality and quantity of test drive (from all enquiry sources.Ensure accuracy and authenticity of booking data.Achieve retail as per targets, VDN (Vehicle delivery note) vs Retail ratio.Focus on processes to improve conversion ratio (CVR.Ensure accuracy and authenticity of DMS data.Plan for sales for 'N' Month.Manpower Productivity - Identify training needs and ensure effectiveness.Motivate and retain manpower by rewards and incentives.Ensure Adherence to Sales story.Digital Conversion - Ensure adoption of digital tools :Test Drive anytime anywhere (TDAA), Personal voice assistant (PVA), Bring Showroom Home (BSH), Virtual Reality (VR) and Tablets to maximise CVR.Ensure adequacy and quality of Digital engagement managers.Dealer working capital rotation.Ageing of stock- Ensure dealer market outstanding reduction, Aging stock liquidation, forecasting for N+1 monthPlan and execute activations for enquiry generation

Preferred Industries

Consumer FMCG / FoodAutomotive Industry

Education Qualification

MBA; Post Graduate Dip in Mgmt

General Experience

Core Automotive Sales/ FMCG sales,Experience of 3- 8 years

Critical Experience

System Generated Core Skills

Credit ManagementConsumer FocusManpower ManagementDealer Relationship ManagementManpower PlanningMarket AcumenSales PlanningCapability Building

System Generated Secondary Skills

Capability BuildingChange ManagementConsultative SellingStatutory ComplianceDesigning Customer ExperienceFinancial ManagementIdentifying Customer NeedsMarket IntelligenceOrder ManagementPerformance ManagementProduct Knowledge & ApplicationProduct Knowledge - Hybrid VehicleTerritory Coverage OptimizationWorking Capital Management

Experience Level

Mid Level