Senior Email Marketing Specialist

Dotdigital Email Marketing Expert ll Dehradun

We are seeking a Senior Email Marketing Specialist with 5–6 years of experience and at least 2 years of strong, hands-on expertise in Dotdigital. The role involves building and optimizing lifecycle campaigns, automation programs, omnichannel journeys, segmentation, and reporting for B2C & B2B brands. You will drive revenue through data-led email strategies and deep platform integrations. Experience with Klaviyo, Mailchimp, or HubSpot is a plus, but Dotdigital expertise is mandatory.

Key Responsibilities:

Strategy & Planning

• Build and optimize lifecycle journeys: welcome, retention, re-engagement, post-purchase, loyalty.
• Create omnichannel strategies across Email, SMS, Web Push & WhatsApp.
• Own the lifecycle roadmap for assigned brands.

Execution & Campaign Management

• Build, test, and launch campaigns and automated flows.
• Use dynamic personalization, segmentation, and scoring.
• Maintain campaign calendars and run A/B tests.

Data, Segmentation & Integrations

• Use Dotdigital’s RFM models, segment builder, and data syncing.
• Work with integrations (Shopify/Magento/BigCommerce/CRM/APIs).
• Maintain list hygiene and follow deliverability best practices.

Analytics & Optimization

• Track performance: OR, CTR, CVR, revenue attribution, ROI.
• Improve inbox placement & sender reputation.
• Deliver performance insights and recommendations.

Collaboration & Leadership

• Work with design, content, and development teams.
• Mentor junior team members.
• Participate in client calls and strategy reviews.

Skills & Requirements:

Must-Have

• 5–6 years in email marketing.
• Minimum 2 years dedicated Dotdigital experience.
• Strong automation, segmentation & personalization skills.
• Good understanding of eCommerce or B2B journeys.
• Basic–intermediate HTML email editing.
• Solid grasp of deliverability and performance analytics.

Nice-to-Have

• Experience in Klaviyo, HubSpot, Mailchimp, or Braze.
• Knowledge of SMS, WhatsApp & omnichannel journeys.
• Experience with CDPs or CRM systems.
• Relevant certifications (Dotdigital, HubSpot, etc.)

About us:

We’re an international team who specialise in building technology products & then helping brands grow with multi-channel demand generation marketing. We have in-house experience working for Fortune companies, e-commerce brands, technology SaaS companies & VC-funded startups.
We have assisted over a dozen billion dollar companies with consulting, technology, operations, and digital agency capabilities in managing their unique brand online.
We have a fun and friendly work culture that also encourages employees personally and professionally.
EbizON has many values that are important to our success as a company: integrity, creativity, innovation, mindfulness and teamwork. We thrive on the idea of making life better for people by providing them with peace of mind.
The people here love what they do because everyone from management all way down understands how much it means living up close-to someones' ideals which allows every day feel less stressful knowing each person has somebody cheering him.

Equal Opportunity Employer:
EbizON is committed to providing equal opportunity for all employees, and we will consider any qualified applicant without regard to race or other prohibited characteristics.

Flexible Timings:
Flexible working hours are the new normal.
We at EbizON believe giving employees freedom to choose when to work, how to work. It helps them thrive and also balance their life better.

Global Clients Exposure:
Our goal is to provide excellent customer service and we want our employees to work closely with clients from around the world. That's why you'll find us working closely with clients from around the world through Microsoft Teams, Zoom and other video conferencing tools.

Retreats & Celebrations:
With annual retreats, quarterly town halls and festive celebrations we have a lot of opportunities to get together.

Experience Level

Senior Level