Facebook Ads Specialist

We are looking for a Meta (Facebook) Ads Specialist whose single focus is running and optimising paid advertising campaigns on Facebook and Instagram. This is NOT a content-posting or social-media-management role , you will not be responsible for daily organic posts.

Your job is to analyse what is already working, understand current trends, plan the right ad strategy, build campaigns and ad sets correctly, and drive measurable results — traffic, app installs, leads, or sales through paid ads.

What You Will Do

• Analyse the current ad account and past campaign performance to understand what is working and what is not.

• Track ongoing trends in our niche and study competitor ads (using the Meta Ad Library) to spot winning angles.

• Identify which content and creatives are driving the most traffic and conversions, and advise the content team on what to develop next.

• Plan and build campaigns, ad sets, and ads in Meta Ads Manager with the correct objective (traffic, leads, app installs, sales, etc.).

• Structure the right ad set for each goal.For example, for an app-promotion campaign, choose the correct App Promotion objective, audiences, placements, and optimisation event.

• Set up audience targeting: core audiences, custom audiences, lookalike audiences, and retargeting.

• Choose the best creative formats (single image, carousel, video, Reels) and the right ad scheduling / timing for each campaign.

• Manage budgets and bidding, run A/B tests, and continuously optimise for lower cost and better results.

• Read and report on key metrics (CTR, CPC, CPM, CPA/CPI, ROAS, frequency, quality ranking) and recommend clear next steps.

What We Are Looking For

Must-have

• Strong hands-on knowledge of Meta Ads Manager and Business Suite / Business Manager.

• Clear understanding of campaign objectives and when to use each one.

• Knowledge of audience targeting (custom, lookalike, retargeting) and the Meta Pixel / basic event tracking.

• Ability to read ad metrics and explain what to change and why.

• Understanding of creative formats and what makes an ad actually perform.

• Basic Excel / Google Sheets for tracking and reporting.

• Sharp analytical thinking — able to look at data and form a clear, confident opinion.

Bonus points (nice-to-have)

• Meta Blueprint certification.

• Hands-on experience with App Promotion / Advantage+ App campaigns.

• Exposure to Conversions API, catalogue / collection ads, or Advantage+ Shopping.

• Freelance, internship, or personal-project experience running real ad spend.

Who This Role Is NOT For

Please do not apply if you are:

• Looking for a general social media / content-posting job.

• Only a creative designer or caption writer.

• Someone who has only read about ads but has never actually opened Ads Manager.

To proceed with your application, please fill out the following form : https://forms.gle/2ad6Weg3gfua1GiJA

Only applications with a completed form will be reviewed.