Sales Officer

Sales Officer – Dehradun Region

Position: Sales Officer

Location: Dehradun Region

Reporting To: Area Sales Manager

Key Responsibilities

• Achieve assigned primary and secondary sales targets within the territory.
• Ensure daily market coverage of 50–60 outlets as per the approved beat plan.
• Maintain regular coverage of all assigned outlets and ensure effective order generation.
• Expand market reach by identifying and appointing new retail outlets and distributors.
• Ensure product availability, visibility, and merchandising at retail counters.
• Monitor competitor activities, pricing, schemes, and market developments.
• Maintain healthy distributor relations and support timely collections where required.
• Track and improve outlet productivity, strike rate, and average order value.
• Execute company schemes, promotional activities, and market activations.
• Submit daily sales reports, beat reports, outlet coverage reports, and market feedback through the prescribed system/app.
• Ensure adherence to company policies, sales processes, and reporting timelines.

Key Performance Indicators (KPIs)

• Daily outlet coverage: 50–60 outlets
• Secondary sales achievement
• Productive calls and strike rate
• New outlet addition
• Distribution expansion
• Outlet-wise SKU availability
• Collection efficiency
• Market execution and visibility standards

Desired Skills

• Strong communication and negotiation skills.
• Ability to build relationships with retailers and distributors.
• Good understanding of FMCG sales and distribution.
• Basic knowledge of sales reporting applications and MS Excel.
• Self-driven, disciplined, and result-oriented.

The Sales Officer is expected to drive sales growth, strengthen distribution, and ensure consistent market execution across the Dehradun region through effective outlet coverage and customer engagement.