Area Sales Manager

Job Summary

We are seeking a results-driven Area Sales Manager to lead and expand our B2B Audio-Visual (AV) business within the assigned territory. In this role, you will drive sales for our portfolio of AV technology—including Interactive Flat Panels (IFPDs), Commercial & Signage Displays, Video Conferencing (VC) Systems, Projectors, and Pro-Audio Solutions.

You will focus on acquiring and managing corporate accounts, higher education institutions, K-12 schools, and government accounts, while building a robust network of System Integrators (SIs), dealers, and consultant partners.

Key Responsibilities

1. Revenue Generation & Business Development

• Achieve and exceed monthly, quarterly, and annual sales targets for the complete AV product line.
• Prospect, pitch, and close high-value B2B deals across Corporate (boardrooms, huddle rooms, auditoriums) and Education (smart classrooms, lecture halls, campus signage).
• Identify new market opportunities, tenders, and institutional leads within the assigned territory.

2. Account Management & Customer Engagement

• Act as a trusted AV consultant to end-clients (CTOs, IT Heads, Purchase Managers, School Directors, University Deans).
• Organize product demonstrations, proofs-of-concept (POCs), and site surveys alongside pre-sales engineers.
• Manage the complete sales cycle—from lead generation and BOQ preparation to price negotiations, closing, and post-sales coordination.

3. Market Intelligence & Reporting

• Track competitor activities, pricing trends, and product specs across Interactive Panels, VC devices, and Commercial Displays.
• Maintain pipeline visibility and forecast accuracy using CRM tools.
• Provide regional market feedback to product management and marketing teams.

4. Product Knowledge

• Deep understanding of AV solutions—specifically Interactive Flat Panels, Video Conferencing hardware (video bars, PTZ cameras), Commercial TVs/Digital Signage, Projectors, and Audio systems.

5. Sector Exposure

•  Demonstrated network and selling experience in the Education sector (EdTech/Smart Classrooms) and Corporate Accounts.

Experience: 1 year of proven track record in B2B/institutional sales within the Audio-Visual (AV), IT Hardware, or Telecom industries.

Skills:

Strong negotiation

Consultative selling

Presentation

Relationship-management skills.

Preferred Qualifications

Bachelor’s Degree / Diploma in Business Administration, or related fields.

Familiarity with popular video conferencing platforms (Zoom Rooms, Microsoft Teams Rooms) and AV control systems.