Digital Marketing Executive

We are seeking a talented and resourceful Search Arbitrage Media Buyer to join our team. As a Content

Arbitrage Media Buyer, you will play a crucial role in curating engaging content, crafting compelling ad copy, and

innovating new angles to drive successful ad campaigns. The ideal candidate will have a understanding of

Facebook ads and a knack for identifying opportunities to optimize performance.

Role & responsibilities

● Develop and implement content strategies to drive engagement and traffic through paid media

channels, with a primary focus on Facebook ads.

● Research and identify trending topics, audience interests to inform content creation and ad targeting.

● Write and design persuasive ad copy that effectively communicates brand messaging and

encourages audience action.

● Continuously monitor campaign performance, analyze data, and adjust strategies to maximize ROI

and achieve KPIs.

● Stay informed about industry trends, algorithm changes, and best practices in content marketing and

paid advertising.

● Experiment with new ad formats, targeting options, and optimization techniques to stay ahead of the

curve and drive innovation.

● Maintain a thorough understanding of the competitive landscape and leverage insights to inform

strategic decisions.

Benefits

● Flexible work hours

● Career development opportunities

● Variety of ice-breaking activities at the workplace

● Excellent work-life balance

● Transparent communication between management and employees

● Amicable and lively work environment

● Opportunity to learn from industry experts through on-the-job training program