Digital Marketing Executive

Job Title: Digital Marketing Executive

Location: On-Site

Job Type: Full-Time

Working Days: 6 Days a Week

Working Hours: 9:30 AM to 6:30 PM

Experience Required: 1–1.5 Year

Job Description

We are looking for a passionate and result-oriented Digital Marketing Executive to join our team. The ideal candidate should have a basic understanding of digital marketing channels, including SEO, Meta Ads, Google Ads, Performance Marketing, Social Media Marketing, and Content Marketing. This role is ideal for freshers or candidates with up to 1 year of experience who are eager to build a career in digital marketing.

Key Responsibilities

• Assist in planning and executing digital marketing campaigns across multiple platforms.
• Manage and optimize SEO activities, including:
• Keyword Research
• On-Page SEO
• Off-Page SEO
• Technical SEO
• Link Building
• Competitor Analysis
• Create, manage, and optimize Google Ads campaigns (Search, Display, Performance Max, Remarketing).
• Create and manage Meta Ads (Facebook & Instagram Ads) to generate leads and improve brand visibility.
• Monitor and optimize campaign performance to achieve business goals and ROI.
• Handle social media marketing activities across various platforms.
• Prepare performance reports using Google Analytics, Search Console, Meta Business Suite, and other marketing tools.
• Support content marketing initiatives, including blog publishing and content optimization.
• Conduct market research and competitor analysis to identify growth opportunities.
• Coordinate with the design and content teams for campaign execution.
• Stay updated with the latest digital marketing trends, algorithms, and best practices

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Required Skills

1. Basic knowledge of SEO (On-Page, Off-Page, and Technical SEO).
2. Understanding of Google Ads and Meta Ads.
3. Familiarity with Google Analytics and Google Search Console.
4. Knowledge of social media marketing and content marketing.
5. Basic understanding of performance marketing concepts.
6. Strong communication and analytical skills.
7. Ability to work independently and as part of a team.
8. Eagerness to learn and grow in the digital marketing field.

Preferred Qualifications

• Bachelor's degree in Marketing, Business, Mass Communication, or a related field.
• Digital Marketing certifications (Google Ads, Google Analytics, Meta Blueprint, SEO Courses) will be an added advantage.
• Internship experience in Digital Marketing is preferred.

What We Offer

• Hands-on experience in SEO, Performance Marketing, and Paid Advertising.
• Career growth opportunities.
• Learning and development support.
• Collaborative and growth-oriented work environment.