Digital Marketing - SEO Analyst

Job Description – Digital Marketing & SEO Analyst

Job Title: Digital Marketing & SEO Analyst

Department: Marketing / Digital Marketing

Experience: 1–5 Years

Employment Type: Full-Time

Location: Delhi, Mumbai, Lucknow, Kanpur, Bengaluru, Pune, Hyderabad, Mangalore, Bhopal, Indore, Anwhere in India

Joining: Immediate / As Soon As Possible

Job Overview

We are looking for a Digital Marketing & SEO Analyst who is highly creative, proactive, and passionate about digital marketing, SEO, social media, and content creation.

The ideal candidate should have a strong understanding of SEO, including on-page SEO, off-page SEO, technical SEO, and local SEO, along with a good understanding of Google's search guidelines and ranking principles.

The candidate will be responsible for improving organic visibility, developing innovative marketing strategies, creating engaging daily video content, and managing multiple social media accounts, especially Instagram.

Key Responsibilities

SEO & Organic Growth

Develop and execute effective SEO strategies to improve website rankings and organic traffic.

• Strong understanding of On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, and backlink strategies.
• Conduct keyword research, competitor analysis, content gap analysis, and SEO audits.
• Optimize website content, landing pages, meta titles, meta descriptions, headings, internal linking, and site structure.
• Build and manage high-quality backlinks using ethical and sustainable SEO practices.
• Have a solid understanding of Google Search guidelines, Google ranking factors, and SEO best practices.
• Stay updated with Google algorithm updates and changes in search engine policies.
• Identify and implement new opportunities to improve organic search visibility and website performance.
• Monitor SEO performance using tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, or similar platforms.

Social Media & Instagram Marketing

Manage and grow multiple Instagram and social media accounts.

• Create strategies to increase followers, engagement, reach, and brand awareness.
• Develop engaging content ideas, reels, stories, posts, polls, and interactive campaigns.
• Actively engage with the audience through comments, DMs, stories, and other social media interactions.
• Understand Instagram trends, hashtags, Reels strategies, and algorithms.
• Identify trending topics and convert them into relevant content opportunities.
• Monitor social media performance and continuously improve engagement strategies.

Video & Content Creation

Create and publish video content every day for social media platforms.

• Develop creative concepts for Reels, short-form videos, promotional videos, educational content, and trend-based content.
• Shoot, edit, and publish engaging videos using tools such as CapCut, Canva, Adobe Premiere Pro, or similar applications.
• Develop new and creative ways to promote products, services, and the brand digitally.
• Work closely with the team to create fresh content ideas and marketing campaigns.
• Repurpose existing content into multiple formats for different platforms.

Digital Marketing & Innovation

Research and implement new and innovative digital marketing strategies.

• Explore new platforms, tools, trends, AI tools, and emerging marketing techniques.
• Develop creative campaigns designed to attract, engage, and convert customers.
• Analyze competitors and identify new marketing opportunities.
• Test different content formats, campaigns, and strategies and measure their effectiveness.
• Use data and analytics to make informed marketing decisions.

Requirements

2–5 years of experience in Digital Marketing, SEO, Social Media Marketing, or a similar role.

• Strong practical knowledge of SEO and Google search guidelines.
• Good understanding of On-Page SEO, Off-Page SEO, Technical SEO, Local SEO, and Link Building.
• Experience managing one or multiple social media accounts, particularly Instagram.
• Ability to create daily short-form video content and Reels.
• Good knowledge of social media trends and audience engagement techniques.
• Experience with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, or equivalent.
• Basic knowledge of graphic design and video editing tools is preferred.
• Strong analytical and problem-solving skills.
• Excellent communication and creative thinking abilities.
• Self-motivated, proactive, and willing to experiment with new marketing ideas.
• Ability to manage multiple projects and social media accounts simultaneously.

Ideal Candidate

The ideal candidate is someone who can think beyond traditional marketing, understands how Google and social media platforms work, and is capable of turning creative ideas into measurable business results.

We are looking for a hands-on digital marketer who is comfortable with SEO, content creation, video production, Instagram engagement, and experimenting with new marketing strategies every day.

Key Skills:

SEO | On-Page SEO | Off-Page SEO | Technical SEO | Local SEO | Google Search Guidelines | Google Search Console | Keyword Research | Link Building | Digital Marketing | Instagram Marketing | Social Media Management | Reels | Video Creation | Content Marketing | Audience Engagement | Competitor Analysis | Analytics | AI Marketing Tools