Digital Marketing Specialist

Position: Digital Marketing Specialist

Experience : Fresher to 5+ Years

Location: Saraswati vihar, pitampura new delhi -110034

Employment Type: Full-Time

We are a growing Ayurvedic healthcare organization focused on providing authentic treatments and wellness solutions to patients across India. To scale our reach and strengthen our online presence, we are seeking a skilled Digital Marketing Specialist with strong expertise in performance marketing, website management, and social media content creation.

Key Responsibilities

1. Performance Marketing & Lead Generation :-

• Plan, execute, and optimize Facebook Ads campaigns for high-quality lead generation.
• Expand lead generation efforts to Google Ads and other performance marketing platforms (YouTube, Instagram, Display, Native Ads, etc.).
• Monitor campaign performance, optimize CPC, CPL, and ROAS, and ensure target KPIs are achieved.
• Conduct A/B testing for creatives, ad formats, targeting, and landing pages.
• Collaborate with the sales/call center team to ensure lead quality and improve conversion rates.

2. Website Design & Management

• Oversee the design, content, and performance optimization of the company website.
• Manage landing pages, product pages, consultation booking systems, and SEO best practices.
• Coordinate with developers/designers for updates, technical fixes, and new feature integrations.
• Ensure website is optimized for speed, user experience (UX), and lead capture.

3. Social Media & Content Management

• Develop and execute a monthly social media content calendar.
• Write scripts and ideas for Instagram/Facebook reels, short-form videos, and creatives.
• Manage posting schedules, engage with followers, and reply to comments/messages.
• Track content performance and suggest improvements for engagement and reach.
• Collaborate with graphic designers, video editors, and creative teams.

4. Strategy & Analytics

• Prepare weekly and monthly reports on lead generation, ad performance, and social media growth.
• Use analytics tools (Meta Ads Manager, Google Analytics, Google Tag Manager, Search Console) to track and measure ROI.
• Suggest innovative strategies for scaling leads across multiple platforms.
• Stay updated with the latest trends in performance marketing and digital content.

Requirements

• 6 Months to 2+ years of experience in Digital Marketing, with strong expertise in Performance Marketing (Facebook Ads & Google Ads).
• Hands-on experience in website designing/management (WordPress, WooCommerce, or similar CMS) is Plus.
• Strong knowledge of lead generation strategies, funnel optimization, and remarketing campaigns.
• Good understanding of SEO, SEM, and content marketing.
• Experience in managing social media platforms (Facebook, Instagram, YouTube).
• Ability to create content calendars, ad copies, and video scripts.
• Strong analytical skills with the ability to track KPIs and optimize campaigns accordingly.
• Excellent communication and organizational skills.
• Familiarity with healthcare/wellness domain (preferred but not mandatory).

What We Offer

• Competitive salary package based on experience.
• Opportunity to grow with a fast-scaling healthcare brand.
• Creative freedom to implement new marketing strategies.
• Collaborative and supportive work environment.