Meta Ads Expert

Singh Media Group is looking for an experienced Meta Ads Executive who specializes in generating high-quality leads through Facebook and Instagram advertising.

The ideal candidate should have practical experience in planning, launching, managing, and optimizing Meta Ads campaigns for different industries. The primary responsibility will be to generate relevant leads at an efficient cost while continuously improving campaign performance.

• Key ResponsibilitiesCreate and manage lead-generation campaigns on Facebook and Instagram.
• Develop campaign strategies based on the client’s business, target audience, and objectives.
• Conduct audience research, competitor research, and interest targeting.
• Set up Facebook Lead Forms, WhatsApp campaigns, website conversion campaigns, and remarketing campaigns.
• Monitor campaign performance and optimize campaigns to reduce cost per lead.
• Test different audiences, creatives, ad copies, placements, and campaign structures.
• Track important metrics such as cost per lead, conversion rate, CTR, CPM, and lead quality.
• Coordinate with the graphic designer and video editor for ad creatives.
• Prepare regular campaign performance reports for clients.
• Identify underperforming campaigns and take corrective action quickly.
• Manage advertising budgets responsibly.
• Set up and troubleshoot Meta Pixel, conversion events, and basic tracking.
• Stay updated with Meta Ads policies, platform changes, and new advertising strategies.
• Required SkillsStrong practical knowledge of Meta Ads Manager.
• Proven experience in Facebook and Instagram lead generation.
• Understanding of campaign objectives, audiences, retargeting, and lookalike audiences.
• Ability to optimize campaigns based on data and lead quality.
• Good understanding of ad creatives, hooks, offers, and ad copy.
• Basic knowledge of Meta Pixel, Events Manager, and conversion tracking.
• Ability to manage multiple client accounts simultaneously.
• Good communication, reporting, and problem-solving skills.
• Experience with service-based businesses, local businesses, real estate, healthcare, education, or similar lead-generation campaigns will be preferred.

Experience RequiredMinimum 1 year of practical experience managing Meta Ads campaigns.

Candidates should be able to show examples of previous campaigns, results, case studies, or screenshots demonstrating successful lead-generation performance.

ImportantThis role is specifically for someone experienced in lead generation through Meta Ads. Candidates with only social media posting, boosting posts, or basic digital marketing experience may not be suitable for this position.

Interested candidates can apply with their resume, previous work experience, and examples of Meta Ads campaigns they have managed.