PERFORMANCE MARKETEER

Job Title: Senior Manager – Performance Marketing & E-commerce Operations

Location: Bahadurgarh / Delhi NCR 

Company: Exibu (A Brand of Amrit Sales Corporation) 

Industry: Retail Displays | Signage | POSM | Modular Exhibition Displays | Brand Activation Units | E-commerce

## About Exibu

Exibu is the e-commerce and manufacturing brand of Amrit Sales Corporation, established in 1987, with a strong legacy in retail signage, shopfits, modular fabric displays, retail displays, modular exhibition systems, modular brand activation units, and POSM (Point of Sale Materials).

With a state-of-the-art manufacturing facility in Bahadurgarh, Haryana, and partnerships with Fortune 100 companies, Exibu is positioned as an industry leader in the signage and display solutions space. Our vision is to build the world’s largest e-commerce platform for modular display systems, retail branding solutions, and business visibility products.

We are looking for a highly strategic and execution-driven Senior Manager who can lead Performance Marketing and E-commerce Operations at a leadership level.

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## Role Overview

The Senior Manager – Performance Marketing & E-commerce Operations will be responsible for driving revenue growth across digital channels, optimizing the customer acquisition funnel, managing marketplace and D2C operations, and building scalable systems for long-term e-commerce growth.

This is a leadership role requiring strong expertise in paid media, conversion optimization, digital growth strategy, marketplace management, analytics, and operational excellence.

The ideal candidate should combine strategic thinking with strong hands-on execution capability and should have experience managing high-value product categories, B2B/B2C e-commerce, and performance-led growth.

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## Key Responsibilities

### Performance Marketing

- Lead end-to-end digital acquisition strategy across Meta Ads, Google Ads, LinkedIn Ads, YouTube, and other paid channels

- Plan, execute, and optimize campaigns for lead generation, sales growth, and customer acquisition

- Improve ROAS, CAC, CPL, conversion rates, and customer retention metrics

- Build retargeting, remarketing, and funnel-based campaign structures

- Drive SEO, SEM, content-led performance, and landing page optimization

- Coordinate with creative and content teams for high-converting campaigns

- Manage agency relationships where required

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### E-commerce Operations

- Oversee complete D2C website operations for Exibu’s e-commerce platform

- Manage product listings, catalog optimization, pricing strategy, and inventory coordination

- Improve user journey, conversion funnel, checkout flow, and customer experience

- Handle Amazon, Flipkart, IndiaMART, and other B2B/B2C marketplace operations where applicable

- Ensure smooth order processing, fulfillment coordination, CRM workflows, and customer service standards

- Work closely with manufacturing, sales, and dispatch teams for operational efficiency

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### Business Growth & Analytics

- Monitor dashboards for traffic, sales, performance, and operational KPIs

- Analyze campaign data and customer behavior to improve revenue performance

- Build monthly performance reports and strategic recommendations for management

- Identify new revenue channels, partnerships, and scalable growth opportunities

- Lead automation initiatives across CRM, marketing workflows, and reporting systems

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## Required Skills & Experience

- 6–10+ years of experience in Performance Marketing, E-commerce Growth, or Digital Business Management

- Strong experience in D2C e-commerce and marketplace operations

- Proven expertise in Meta Ads, Google Ads, Google Analytics, Merchant Center, and conversion optimization

- Strong understanding of SEO, CRO, remarketing, and customer lifecycle marketing

- Experience handling high-ticket products, B2B lead generation, or industrial product marketing is preferred

- Strong analytical mindset with reporting and decision-making capability

- Leadership experience managing teams, agencies, and cross-functional stakeholders

- Excellent communication, ownership, and strategic planning skills

Preferred Background

Candidates from the following industries will be highly preferred:

- Retail displays / signage / POSM

- Furniture / modular systems

- Building materials / interior solutions

- Industrial B2B e-commerce

- Smart home / hardware / premium product categories

- Brand activation / exhibitions / visual merchandising

What We’re Looking For

We are not looking for a basic campaign operator.

We are looking for someone who can think like a business leader—someone who understands profitability, brand growth, customer psychology, digital scale, and operational discipline.

Someone who can help build Exibu into the biggest global e-commerce brand in the modular display and retail branding space

Compensation

Compensation will be aligned with experience, leadership capability, and value creation potential.

Performance-linked incentives will be part of the structure for the right candidate.

Please share your updated CV along with:

- Current CTC

- Expected CTC

- Notice Period

- Key achievements in performance marketing and e-commerce growth