Senior Sales Engineer

Senior Sales Engineer -DepartmentSales & Business Development-Reporting To DIR /CEO/COO

Responsible for developing new business opportunities, managing key customer relationships, and achieving sales targets for industrial electrical and automation products. The role combines technical expertise with consultative selling to provide customers with reliable and cost-effective solutions.

• Key ResponsibilitiesSales & Business DevelopmentAchieve monthly, quarterly, and annual sales targets.
• Identify and develop new customers in industrial sectors.
• Maintain strong relationships with existing customers and key accounts.
• Generate enquiries through regular customer visits and networking.
• Conduct technical presentations and product demonstrations.
• Prepare techno-commercial proposals and negotiate contracts.
• Follow up quotations until order finalization.
• Prepare sales forecasts and market development plans.
• Technical ResponsibilitiesUnderstand customer applications and recommend suitable technical solutions.
• Coordinate with the engineering team for solution design.
• Interpret customer specifications, drawings, and tender documents.
• Assist customers during technical discussions and product selection.
• Support commissioning or troubleshooting when required.
• Customer Relationship ManagementMaintain regular communication with customers.
• Resolve customer issues in coordination with service and technical teams.
• Ensure high customer satisfaction and long-term business relationships.
• Develop strategic partnerships with consultants, OEMs, EPC contractors, and system integrators.
• Market DevelopmentMonitor competitors' products, pricing, and market activities.
• Identify new market opportunities and emerging industries.
• Promote new technologies and product launches.
• Participate in exhibitions, seminars, and technical events.
• Documentation & ReportingMaintain accurate CRM records.
• Submit daily visit reports and weekly sales reports.
• Prepare sales forecasts and pipeline updates.
• Ensure timely collection of payments from customers.
• Coordinate internally for order execution and customer support.

Products & SolutionsThe candidate should preferably have experience in one or more of the following:

• Variable Frequency Drives (VFDs)
• Soft Starters
• PLC, HMI & SCADA Systems
• Servo Drives & Motion Control
• Industrial Automation Systems
• LT Panels (PCC, MCC, VFD Panels)
• Active Harmonic Filters
• Industrial Networking & IIoT Solutions
• Motors and Industrial Electrical Equipment
• QualificationDiploma/B.E./B.Tech in Electrical, Electronics, Instrumentation, or Electrical & Electronics Engineering.
• MBA (Marketing) is an added advantage.
• Experience5–10 years of industrial sales experience.
• Experience in industrial automation, drives, electrical products, or control systems preferred.
• Required SkillsStrong technical aptitude.
• Excellent communication and presentation skills.
• Consultative selling and negotiation skills.
• Customer relationship management.
• CRM software proficiency.
• Microsoft Office (Excel, Word, PowerPoint).
• Ability to read electrical drawings and specifications.
• Good planning, analytical, and problem-solving skills.
• Preferred Industry ExperienceSteel
• Cement
• Water & Wastewater
• Food & Beverage
• Textile
• Chemical
• Pharmaceutical
• Power
• Paper
• Mining & Metals
• OEMs
• EPC Companies
• Travel RequirementsExtensive local and outstation travel.
• Willingness to visit customer sites and industrial plants regularly.
• Key Performance Indicators (KPIs)Sales revenue achievement.
• Gross margin.
• New customer acquisition.
• Conversion ratio of enquiries to orders.
• Customer retention.
• Collection efficiency.
• Sales pipeline growth.
• Customer visit frequency.
• Market development initiatives.
• Personal AttributesSelf-motivated and result-oriented.
• Strong leadership qualities.
• Positive attitude and high integrity.
• Customer-focused approach.
• Team player with excellent interpersonal skills.
• Strong time-management and organizational skills.
• Continuous learning mindset.
• Other RequirementsKnowledge of industrial sales cycles and procurement processes.
• Experience with consultants, OEMs, EPC contractors, and end users.
• Understanding of electrical standards and industrial safety practices.
• Willingness to travel extensively and work flexibly to meet customer requirements.