Demand Generation Specialist - Marketing

Demand Generation Specialist

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Job Title 

Marketing/Demand Generation Specialist
Location  

Bangalore

About Us

Ingersoll Rand is a global provider of mission-critical flow creation, life science and industrial solutions. Ingersoll Rand’s Global Engineering & Technology Center (GEC) in Bangalore, A GREAT PLACE TO WORK CERTIFIED WORKPLACE is driven by an ownership mindset and entrepreneurial spirit, has been a beacon of innovation for over 19 years, embodying our purpose to “Make Life Better” for our employees, customers, shareholders and the planet.  

The Engineering & Technology center has expertly supported a diverse range of industrial products, offering deep expertise in core and digital engineering space. By cultivating a sense of inclusion, belonging and respect, and a collaborative culture, the GEC has fostered the most talented and capable engineers, thereby playing a pivotal role in driving Ingersoll Rand’s purpose and strategic focus areas. 

Job & Division Summary: 

Ingersoll Rand is seeking a Demand Generation Specialist for our Power Tool and Lifting Division. This professional will report to the Demand Generation Manager. This key position has the unique opportunity to make a positive impact on the Power Tools and Lifting division.  The Demand Generation Specialist works directly with Product Management, Marketing, and Sales leadership to execute on both demand and lead generation activities identified as critical to facilitating growth in key product lines and strategic initiatives.

This role supports the Sales function through targeted nurture campaigns designed to advance known contacts through the Buyers Journey to Sales engagement, and to convert unknown prospects to qualified leads for Sales.  This role will utilize the Email marketing automation platform (i.e., Eloqua) and Social Media Channels (Facebook, Instagram, and LinkedIn) to fully leverage its capabilities and maximize its potential to develop, track, and measure the effectiveness of digital marketing efforts, and will work with the corporate demand center to ensure seamless CRM and Eloqua integration.

Responsibilities

• Collaborates with Product Management and Sales Leadership to translate strategic priorities and campaign concepts into technical execution to advance prospects through the buyer's journey, grow our funnel of qualified leads, and facilitate increased quote and order activity.
• Executes digital marketing strategies (e.g., standalone email blasts, drip campaigns, and integrated nurture campaigns) to increase visibility and drive demand for key product categories and solutions (Eloqua platform).
• Manages a Content Marketing responsibility to optimize landing pages, blogs, and campaigns in Demand Generation.
• Works with the design team to develop content relevant to our targeted demand and lead generation campaigns, ensuring new content is created for the customer at each stage of the buying journey.
• Drive engagement with digital assets through SEO, landing pages, social media channels, and emails.
• Considers customer profiles/buyer personas to segment marketing efforts.
• Uses data analytics to assess, measure, and quantify the efficacy of activities (Google Analytics). Uses these analytics to report actionable results and as the basis for continuous improvement.

Mandatory Skills

• Strong written, verbal and presentation skills, with a passion for creative content development and the ability to effectively articulate customer value propositions and brand positioning
• Proven ability to manage/execute concurrent projects in a fast-paced, collaborative environment
• Strong analytical skills with a data-driven mindset, attention to detail, and organizational skills

 

Desired Skills

• 5+ years of experience with digital content/campaign development tools and marketing automation platforms (Eloqua, etc.), as well as Social Media Marketing
• Proficiency with Microsoft Office tools (e.g., PowerPoint, Excel, Outlook, etc.)
• Experience working in Salesforce, or a similar CRM tool preferred

Basic Requirements

• Bachelor's degree in Marketing or a marketing-related field 
• 5+ years of experience in a marketing or related function
• Fluency in the English language
• Capable of working on America’s time zone

 

What we Offer

• We are all owners of the company! Stock options (Employee Ownership Program) that align your interests with the company's success.   
• Yearly performance-based bonus, rewarding your hard work and dedication.   
• Leave Encashments  
• Maternity/Paternity Leaves 
• Employee Health covered under Medical, Group Term Life & Accident Insurance 
• Employee Assistance Program  
• Employee development with LinkedIn Learning  
• Employee recognition via Awardco  
• Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.   

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.

Experience Level

Mid Level