Digital Marketing Specialist

Job Description

We are seeking a dynamic and results-driven Digital Marketing Executive to develop, implement, and manage digital marketing campaigns that promote our automobile products and services. The ideal candidate will be responsible for increasing brand awareness, generating quality leads, driving website traffic, and supporting sales objectives through various digital channels.

• Key ResponsibilitiesPlan and execute digital marketing campaigns across Google Ads, Facebook, Instagram, LinkedIn, and YouTube.
• Generate qualified leads for vehicle sales through online marketing activities.
• Manage and optimize paid advertising campaigns (PPC, Display, Remarketing, Social Media Ads).
• Develop and implement SEO and SEM strategies to improve website visibility and traffic.
• Create engaging content for social media platforms, websites, blogs, and email marketing campaigns.
• Monitor and respond to customer inquiries received through digital channels.
• Track, analyze, and report campaign performance using tools such as Google Analytics and Meta Business Suite.
• Coordinate with the sales team to ensure timely lead follow-up and conversion.
• Manage online reputation, customer reviews, and brand presence across digital platforms.
• Stay updated with the latest digital marketing trends, tools, and automotive industry developments.
• Plan promotional campaigns for new vehicle launches, offers, and dealership events.
• Required QualificationsBachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Certification in Digital Marketing, Google Ads, SEO, or Social Media Marketing preferred.
• 2–5 years of experience in digital marketing, preferably in the automobile industry.
• Required SkillsGoogle Ads and Meta Ads management.
• Search Engine Optimization (SEO).
• Social Media Marketing.
• Lead Generation and Conversion Optimization.
• Google Analytics and Reporting.
• Content Creation and Email Marketing.
• Strong communication and analytical skills.
• CRM and Marketing Automation knowledge preferred.
• Key Performance Indicators (KPIs)Number of qualified leads generated.
• Cost per Lead (CPL).
• Website traffic and engagement.
• Lead-to-sale conversion rate.
• Return on Ad Spend (ROAS).
• Social media growth and engagement.

SalaryAs per company standards and candidate experience.

Speak with Employer:-8585909997