Influencer Marketer

The Role

We're looking for a highly energetic and execution-focused Influencer Marketer who understands the

creator economy and knows how to build meaningful influencer partnerships that generate

exceptional campaign performance.

The ideal candidate should have strong communication skills, experience managing influencers

across multiple platforms, and the ability to execute campaigns seamlessly from outreach to reporting.

If you understand social media trends, creator collaborations, negotiations, and campaign execution,

we'd love to hear from you

Key Responsibilities

● Identify, research, and onboard relevant influencers, creators, celebrities, and content

partners across Instagram, YouTube, LinkedIn, Facebook, and emerging platforms.

● Build and maintain long-term relationships with influencers, creator agencies, talent

managers, and brand partners.

● Execute end-to-end influencer marketing campaigns including outreach, negotiations,

briefing, content approvals, timelines, publishing, and reporting.

● Coordinate with internal creative, content, and client servicing teams to ensure smooth

campaign execution and timely deliverables.

● Negotiate commercial terms with influencers while maximizing campaign ROI and maintaining

quality partnerships.

● Develop influencer shortlists based on campaign objectives, audience demographics,

engagement quality, and brand fit.

● Monitor influencer content performance including reach, impressions, engagement,

conversions, and campaign effectiveness.

● Ensure all campaign deliverables meet brand guidelines, quality standards, and agreed

timelines.

● Stay updated with influencer trends, viral content, creator economy developments, and

platform algorithm changes.

● Prepare campaign reports, performance insights, and recommendations for clients and

internal stakeholders.

What We're Looking For

Must-Haves:

● Proven experience managing influencer campaigns across multiple social media platforms.

● Strong understanding of Instagram, YouTube, LinkedIn, Facebook, Snapchat, and emerging

creator ecosystems.

● Excellent communication, negotiation, and relationship management skills.

● Experience coordinating with influencers, agencies, talent managers, and creators.

● Ability to identify genuine influencers using engagement metrics, audience quality, and

campaign relevance.

● Strong organizational and project management skills with the ability to manage multiple

campaigns simultaneously.

● Familiarity with influencer databases, outreach tools, Google Sheets, and campaign tracking.

● Passion for social media, digital marketing, and creator-led brand storytelling.

● Ability to work independently in a fast-paced agency environment.

Essential Skills

● Influencer Campaign Management Hands-on experience planning, executing, monitoring,

and optimizing influencer marketing campaigns from start to finish.

● Influencer Outreach & Relationship Building Ability to discover, connect, negotiate, and

maintain long-term relationships with creators across different industries and audience

segments.

● Campaign Strategy Understanding campaign objectives, audience targeting, creator

selection, content planning, and performance optimization.

● Communication & Negotiation Exceptional verbal and written communication skills with

confidence in negotiating collaborations, budgets, timelines, and deliverables.

● Analytics & Reporting Experience tracking KPIs including Reach, Engagement Rate, CPM,

CPC, Conversions, ROI, and preparing campaign performance reports.

● Social Media Expertise Strong knowledge of Instagram, YouTube, LinkedIn, Facebook,

Shorts, Reels, creator trends, and evolving platform algorithms

Preferred Qualifications (Bonus Skills)

● Previous experience working in an influencer marketing agency, digital marketing agency,

media agency, or consumer brand.

● Existing network of influencers, creators, agencies, or talent managers.

● Experience using influencer marketing platforms and creator discovery tools.

● Understanding of paid amplification, whitelisting, UGC campaigns, and creator licensing.

● Basic knowledge of Meta Ads, YouTube campaigns, and performance marketing.

● Familiarity with AI-powered productivity tools such as ChatGPT, Gemini, Notion AI, Perplexity,

or similar platforms.

● Experience coordinating celebrity collaborations and large-scale influencer activations.

● Basic content strategy and copywriting skills.

Why Join Influence?

✓ Opportunity to work on diverse, creative projects

✓ Fast-paced environment where your creativity directly impacts success

✓ Collaborative team culture

✓ Growth opportunities within the organization