Field Sales Executive

Field Marketing Executive – Bio Stove (Domestic & Commercial)

Job Summary:The Marketing Executive will be responsible for promoting and selling bio stoves to both household (domestic) and business (commercial) customers. The role involves market research, customer acquisition, dealer/channel development, and executing marketing strategies to increase product awareness and sales.

Key Responsibilities:

1. Sales & Business Development

• Identify and develop new customers in domestic households and commercial sectors (restaurants, hotels, canteens, small industries).
• Achieve monthly and quarterly sales targets.
• Conduct product demonstrations and explain benefits of bio stoves (cost savings, eco-friendly, efficiency).
• Build and maintain strong relationships with distributors, dealers, and retailers.

2. Market Research & Strategy

• Study market trends, competitor products, and customer needs.
• Identify new market opportunities in urban and rural areas.
• Provide feedback to management on product improvements and customer preferences.

3. Marketing Activities

• Plan and execute promotional campaigns (field visits, exhibitions, local events).
• Coordinate digital marketing efforts (social media, WhatsApp campaigns, local ads).
• Develop marketing materials such as brochures, presentations, and demos.

4. Customer Engagement

• Educate customers on usage, maintenance, and benefits of bio stoves.
• Handle customer queries, complaints, and after-sales follow-ups.
• Ensure customer satisfaction and repeat business.

5. Channel Development

• Appoint and manage distributors, dealers, and channel partners.
• Train partners on product features and sales techniques.
• Monitor dealer performance and support them in achieving targets.
• Required Skills & Qualifications:Bachelor’s degree in Marketing, Business Administration, or related field.
• 1–3 years of experience in sales/marketing (preferably in appliances, renewable energy, or FMCG).
• Strong communication and negotiation skills.
• Ability to work in field and travel frequently.
• Basic understanding of rural and urban markets.
• Knowledge of eco-friendly or renewable products is a plus.
• Key Competencies:Sales-driven mindset
• Customer-focused approach
• Problem-solving skills
• Self-motivated and target-oriented
• Good networking ability

Performance Metrics (KPIs):Sales volume and revenue growth

• Number of new customers acquired
• Dealer/distributor network expansion
• Customer satisfaction and retention
• Market penetration in target areas