Area Sales Manager

Job Opening: Area Sales Manager (ASM) – Gurugram, NCR

Industry: Packaged Drinking Water (Premium & Mass Retail)

Location: Gurugram, NCR

Department: Sales & Distribution

Reporting To: Regional Sales Manager / Sales Head

About NixDew

NixDew is a fastest‑growing FMCG beverage company operating across India and international markets, including Europe. We specialize in premium packaged drinking water, natural mineral water, sparkling water, and innovative beverage solutions. Our mission is to build a scalable, sustainable, and customer‑first distribution ecosystem through modern hybrid models like FOCO, CNF, and Super Distributor networks.

Role Overview

We are looking for a high‑performing Area Sales Manager (ASM) to lead and expand our packaged drinking water business in Gurugram NCR.

The ideal candidate will drive sales growth, distribution expansion, team leadership, and operational excellence across the region.

Key Responsibilities

1. Sales & Market Growth

Achieve monthly, quarterly, and annual sales targets for packaged drinking water.

Expand market share across General Trade, Modern Trade, HORECA, Corporate, and Institutional segments.

Drive primary & secondary sales with strong market execution.

2. Distribution Development

Appoint and manage Super Distributors, Distributors, and Sub‑Distributors.

Ensure 100% availability across retail, wholesale, and high‑consumption zones.

Strengthen last‑mile delivery and route‑to‑market efficiency.

3. Team Leadership

Lead, mentor, and manage a team of Sales Officers, PSRs, and Field Executives.

Conduct daily market visits, joint working, and performance reviews.

Ensure data‑driven execution and discipline in the field.

4. FOCO & CNF Operations

Run FOCO (Franchise Owned Company Operated) and CNF (Carrying & Forwarding) models efficiently.

Optimize inventory, logistics, and operational costs.

Maintain strong coordination with supply chain and warehouse teams.

5. Market Execution & Visibility

Ensure proper merchandising, branding, and display at retail outlets.

Execute promotional campaigns, sampling activities, and retailer engagement programs.

Track competitor activities, pricing, and market trends.

6. Reporting & Analytics

Submit daily sales reports, beat plans, and performance dashboards.

Provide insights on market gaps, opportunities, and demand forecasting.

Maintain strong coordination with management for planning and execution.

Desired Candidate Profile

Minimum 5+ years of FMCG sales experience (preferably packaged drinking water / beverages).

Strong understanding of distribution models: FOCO, CNF, Hybrid, General Trade.

Proven experience handling teams of 6+ members.

Excellent communication, negotiation, and leadership skills.

Strong network in Gurugram / Delhi NCR FMCG market.

Ability to work under pressure and deliver consistent results.

Based in NCR or willing to relocate.

Compensation & Benefits

Competitive salary aligned with industry standards.

Performance‑based incentives for achieving targets.

Fast‑track career growth within NixDew’s expanding national & international operations.

Opportunity to work with a modern, innovative, and rapidly scaling FMCG brand.

Why Join NixDew?

Be part of a premium, fast‑growing beverage brand expanding across India & Europe.

Work with innovative distribution models and advanced sales strategies.

Exposure to international markets and modern FMCG systems.

A culture that values performance, innovation, and collaboration.

How to Apply

Interested candidates can send their resume + cover letter to:

📧 support@nixdew.com