Area Sales Manager (B2B)

Job description

Channel Sales Area Sales Manager / Sales Manager / Regional Sales Manager / State Head

Apply Online

Apply only through Sterlinggrpco.com.

About the Role

Sterling Manufacturing Company is looking for experienced and ambitious Channel Sales professionals to drive business expansion across India. The role focuses on appointing and managing distributors, dealers, and channel partners while achieving revenue growth, increasing market share, and strengthening the company's distribution network. This position offers an excellent opportunity to build a long-term career with a rapidly growing electrical manufacturing company.

Key Responsibilities

The selected candidate will be responsible for appointing new distributors, dealers, and channel partners, expanding the company's distribution network, identifying new business opportunities, and achieving monthly, quarterly, and annual sales targets. The role includes driving primary and secondary sales, executing territory-specific business strategies, building long-term relationships with distributors and dealers, conducting business reviews and market visits, improving dealer productivity, monitoring sales forecasts and market trends, tracking competitor activities, ensuring timely collections wherever applicable, coordinating with logistics, finance, customer support, and management teams, submitting accurate sales and market reports, and representing the company professionally during customer meetings, exhibitions, and business events.

Required Skills

Candidates should possess strong experience in Channel Sales, Distributor Management, Dealer Development, B2B Sales, Business Development, Territory Management, Sales Planning, Sales Forecasting, Revenue Growth, Market Expansion, Negotiation, Relationship Management, Communication, Presentation, Problem Solving, and should be proficient in MS Excel, Word, and PowerPoint.

Candidate Profile

Applicants should have 3 to 9 years of experience in Channel Sales, Distributor Sales, or B2B Sales. Experience in Electrical Products, LED Lighting, Fans, Wires & Cables, Switches, Home Appliances, Consumer Durables, Building Materials, Hardware, or FMCG industries will be preferred. Candidates with an existing distributor or dealer network will have an added advantage. The ideal candidate should be self-motivated, target-oriented, disciplined, possess excellent communication and presentation skills, have a strong understanding of the assigned territory, and be willing to travel approximately 25 to 50% based on business requirements.

Compensation & Benefits

Sterling Manufacturing Company offers an attractive fixed salary with one of the best compensation packages in the industry, along with high performance-based incentives and career advancement opportunities. Employees gain exposure to Pan-India business operations, structured learning and leadership development, professional work culture, recognition based on performance, and opportunities to progress into senior management roles while working on large-scale distribution and market expansion projects.

Key Performance Indicators (KPIs)

Performance will be evaluated based on achievement of sales targets, appointment of new distributors, revenue generation, secondary sales growth, market expansion, territory coverage, dealer activation, distributor retention, collection efficiency, sales forecast accuracy, and overall customer satisfaction.

Why Join Sterling Manufacturing Company?

Joining Sterling Manufacturing Company means becoming part of one of India's fast-growing electrical manufacturing organizations with a clear vision for nationwide expansion. Employees work in a performance-driven environment that rewards ownership, innovation, and results. The company provides excellent career progression opportunities from Sales Executive to Area Sales Manager, Regional Sales Manager, State Head, Zonal Head, National Sales Manager, General Manager, and Business Head based on performance. You will gain valuable exposure to strategic business planning, channel development, large-scale market expansion, and leadership while working closely with experienced industry professionals.