Digital Marketing Head

Position Overview

The Head of Digital Marketing will lead the Company's complete marketing function, driving customer acquisition, brand growth, revenue generation, and market leadership. The role requires a strategic leader with strong expertise in performance marketing, brand building, digital marketing, team leadership, budgeting, and business growth.

Key Responsibilities

• Develop and execute marketing strategies aligned with the Company's business, revenue, and growth objectives.
• Lead customer acquisition initiatives across digital and offline channels while optimizing ROI, ROAS, CAC, and overall marketing performance.
• Drive performance marketing campaigns across Meta, Google, YouTube, influencer marketing, partnerships, and other acquisition platforms.
• Build and strengthen the Wedding Tales Matrimony brand through branding, PR, content, social media, events, partnerships, and reputation management.
• Establish scalable marketing processes, SOPs, reporting systems, and operational frameworks for efficient execution.
• Build, mentor, and lead a high-performing marketing team with a strong culture of accountability, ownership, and innovation.
• Collaborate closely with Sales, Operations, Client Servicing, Technology, Finance, and Management to achieve organizational goals.
• Manage marketing budgets, external agencies, technology partners, vendors, and service providers while ensuring maximum return on investment.
• Oversee website performance, SEO, CRM, marketing automation, analytics, landing pages, and all digital marketing assets.
• Monitor marketing KPIs, prepare business reports, analyze market trends and competitor activities, and recommend data-driven growth strategies.
• Safeguard and enhance the Company's brand reputation, customer experience, and long-term market positioning.
• Perform any additional marketing, branding, customer acquisition, or business growth responsibilities assigned by the management.

Desired Skills & Qualifications

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• 5+ years of progressive marketing experience, including leadership roles.
• Proven expertise in performance marketing, digital marketing, branding, lead generation, and business growth.
• Strong analytical, strategic planning, budgeting, and decision-making capabilities.
• Hands-on experience with Google Ads, Meta Ads, SEO, CRM platforms, Google Analytics, marketing automation tools, and reporting dashboards.
• Excellent leadership, communication, negotiation, and stakeholder management skills.
• Ability to thrive in a fast-paced, target-driven, and growth-oriented environment.