Sales Team Leader

Department: Sales

Industry: Automobile / Automotive Dealership

Reports To: Sales Manager / Showroom Manager

Job SummaryThe Team Leader – Sales is responsible for leading and managing a team of Sales Consultants / Key Experience Consultants (KEC) to achieve vehicle sales targets. The role focuses on guiding the team in customer handling, lead management, product presentation, and closing sales while ensuring a high level of customer satisfaction and dealership profitability.

• Key Responsibilities1. Team Leadership & SupervisionLead, supervise, and motivate a team of Sales Consultants.
• Assign daily leads and showroom walk-ins to team members.
• Monitor daily sales activities and performance.
• Conduct regular team meetings and briefings.
• 2. Sales Target AchievementEnsure achievement of monthly and quarterly vehicle sales targets.
• Monitor individual and team performance against targets.
• Assist team members in negotiation and closing deals with customers.
• 3. Customer Handling & ExperienceEnsure excellent customer service at the showroom.
• Handle customer escalations and complex sales situations.
• Ensure smooth test drive and vehicle delivery processes.
• 4. Lead & CRM ManagementTrack all customer inquiries from walk-ins, digital platforms, and marketing campaigns.
• Ensure proper follow-up and lead conversion by the sales team.
• Maintain accurate CRM data and sales reports.
• 5. Training & DevelopmentTrain team members on product knowledge, sales techniques, and dealership processes.
• Conduct role plays and product demonstration training.
• Support new sales consultants in onboarding and learning.
• 6. Coordination with DepartmentsCoordinate with Finance & Insurance (F&I) team for loan and insurance processes.
• Work with the marketing team for promotional campaigns and events.
• Ensure proper coordination with the delivery and service teams.
• Key Performance Indicators (KPIs)Team monthly vehicle sales targets
• Lead conversion ratio
• Test drive to sales conversion rate
• Customer Satisfaction Index (CSI)
• Repeat and referral sales
• Required QualificationsGraduate in any discipline (MBA in Marketing preferred).
• 3–6 years of experience in automobile sales.
• Minimum 1–2 years experience in team handling or supervisory role.
• Required SkillsLeadership and team management
• Strong sales and negotiation skills
• Excellent communication and interpersonal skills
• Customer relationship management
• Knowledge of CRM and sales reporting
• Preferred ExperienceExperience working in automobile dealerships such as passenger vehicle or commercial vehicle showrooms.
• Good understanding of vehicle features, variants, financing, and insurance products.