Assistant Manager - Digital Marketing

Assistant Manager - Digital Marketing

About the company

SBI Card is a leading pure-play credit card issuer in India, offering a wide range of credit cards to cater to diverse customer needs. We are constantly innovating to meet the evolving financial needs of our customers, empowering them with digital currency for seamless payment experience and indulge in rewarding benefits. At SBI Card, the motto 'Make Life Simple' inspires every initiative, ensuring that customer convenience is at the forefront of all that we do. We are committed to building an environment where people can thrive and create a better future for everyone.

SBI Card is proud to be an equal opportunity & inclusive employer and welcome employees without any discrimination on the grounds of race, color, gender, religion, creed, disability, sexual orientation, gender identity, marital status, caste etc. SBI Card is committed to fostering an inclusive and diverse workplace where all employees are treated equally with dignity and respect which makes it a promising place to work.

Join us to shape the future of digital payment in India and unlock your full potential.

What’s in it for YOU

1. SBI Card truly lives by the work-life balance philosophy. We offer a robust wellness and wellbeing program to support mental and physical health of our employees
2. Admirable work deserves to be rewarded. We have a well curated bouquet of rewards and recognition program for the employees
3. Dynamic, Inclusive and Diverse team culture 
4. Gender Neutral Policy
5. Inclusive Health Benefits for all - Medical Insurance, Personal Accidental, Group Term Life Insurance and Annual Health Checkup, Dental and OPD benefits
6. Commitment to the overall development of an employee through comprehensive learning & development framework

Role Purpose

Maximize sales inflow at the E-apply website through effective use of digital media, Manage Digital Partners & ensure optimum conversion levels. 

Role Accountability 

1. Implement the digital marketing strategy for all allocated channels and partners (Email, SMS, SEM, Display, Social, Remarketing, Content, etc.)
2. Manage allocated digital channels, creative agencies and partners such as online financial marketplaces, aggregators, and/or affiliates
3. Drive new card application volume through e-apply channel by effectively leveraging digital media
4. Drive new partner onboarding for higher application volumes, including conducting ongoing commercial negotiations with them
5. Work with partners to improve quality of applications to increase approval rates & new account conversions
6. Manage Digital campaign budgets and schedules to ensure CoA is within approved limits
7. Optimize display creatives for affiliates
8. Maintain daily account analytics with Partners
9. Explore and implement industry best practices and leading trends in digital marketing within SBI Card 
10. Identify and incorporate relevant tools / technology solutions to build efficiencies in organic and digital campaign efforts.

Measures of Success 

1. Online campaign management & Web analytics
2. New Account (Digital) Acquisition
3. Partner Management, Stake Holder coordination and management 
4. Cost of Acquisition 
5. Technology Integration & Monitoring

Technical Skills / Experience / Certifications

1. In-depth understanding of the Digital Medium - Email, Social, SEO/SEM, Display, Remarketing
2. Broad understanding of technology behind digital marketing
3. Knowledge of commercials involved in digital media buying
4. Hands-on experience in implementing digital marketing initiatives

Competencies critical to the role

1. Customer Orientation
2. Analytical Ability
3. Data Interpretation
4. Verbal & Written Communication

Qualification 

MBA or Relevant Post Graduation

Preferred Industry

Digital Marketing Agencies / E-commerce / Banking / Financial Services / Telecom

Experience Level

Mid Level