Senior Manager - Communication and Marketing Orchestration

Communication & Orchestration Senior Manager

About the Opportunity

Job Type: PermanentApplication Deadline: 23 March 2026

Title: Communication & Orchestration Senior Manager
Department: Global Central Marketing Operations
Location: Gurugram
Reports To: Communication, Orchestration & Publishing Associate Director
Grade: 6, Senior Manager

Shift Timings -12:30PM - 9:30PM, 3 Day's every week Work from Office Mandatory

About Fidelity International
Fidelity International offers investment solutions and services and retirement expertise to more than 2.5 million customers globally. As a privately-held, purpose-driven company with a 50-year heritage, we think generationally and invest for the long term. Operating in more than 25 locations and with $608.7billion in total assets, our clients range from central banks, sovereign wealth funds, large corporates, financial institutions, insurers and wealth managers, to private individuals.
Our Workplace & Personal Financial Health business provides individuals, advisers and employers with access to world-class in-vestment choices, third-party solutions, administration services and pension guidance. Together with our Investment Solutions & Services business, we invest $437 billion on behalf of our clients. By combining our asset management expertise with our solutions for workplace and personal investing, we work together to build better financial futures. Find out more about what we do, our history, and how you could be a part of our future at careers.fidelityinternational.com/about-us.
Our clients come from all walks of life and so do we. We are proud of our inclusive culture and encourage applications from the widest mix of talent, whatever your age, gender, ethnicity, sexual orientation, gender identity, social background and more.

As a flexible employer, we trust our people to perform their role in the way that works best for them, our clients and our business. We are a disability-friendly company and would welcome a conversation with you if you feel you might benefit from any reasonable adjustments to perform to the best of your ability during the recruitment process and beyond.

Our Values
Integrity - Doing the right thing, every time and putting the client first
Trust - Empowering each other to take the initiative and make good decision

Our Behaviours
Our employees should be:
Brave - Challenge the status quo, be accountable and speak up
Bold - Act with conviction, encourage diverse thinking and keep things simple
Curious - Learn to do new things in better ways and encourage fresh thinking
Compassionate - Have empathy, care for colleagues, clients and the community

Department Description
The Communucation, Orchestration & Publishing team sits within the Global Central Marketing Operations organisation and is re-sponsible for designing, building and optimising multi-channel customer journeys across Email, SMS/WhatsApp, Push, In‑App, and Web experiences. Partnering closely with Data, MarTech, and Brand teams, we use our Orchestration Engine to activate first‑party data responsibly and at scale, ensuring communications are timely, relevant and compliant.

About the Team
You will lead a high‑performing team of marketing automation specialists and deliverability/QA who are experts in multi-channel-journey marketing campaigns, located in India. The team operates a shared service model, supporting B2C and B2B stakeholders, and partners with Analytics, CRM, and Product to deliver measurable growth and exceptional customer experiences.

Purpose of the Role
As a Senior Manager, you will define and drive the global orchestration strategy, roadmap, and governance. You will lead platform enablement, process standardisation, and capability uplift across markets, ensuring our CDP and orchestration tools are fully lever-aged for real-time, personalised journeys. This role requires strategic vision, technical depth, and strong stakeholder influence to embed orchestration into the global operating model.

Key Responsibilities
Orchestration Strategy & Platform Leadership
• Own and evolve the global orchestration strategy and roadmap aligned to business and MarTech priorities.
• Define governance, operating standards, and capability frameworks for CDP-enabled segmentation and journey orchestra-tion.
• Drive global process standardisation, automation, and maturity uplift across markets.
• Act as global SME for orchestration, providing guidance, training, and documentation.
• Partner with Data, CRM, and Analytics teams to enable real-time triggers, advanced segmentation, and personalisation.
• Monitor adoption, performance, and ROI of orchestration programs; provide insights to senior leadership.
• Evaluate emerging technologies and new channel capabilities to enhance the orchestration ecosystem.

QA, Deliverability & Governance
• Establish and enforce global QA frameworks, pre-flight and post-flight governance standards.
• Oversee end-to-end campaign QA including rendering, links, tracking validation, deep links, dynamic content checks, and automated testing.
• Define and execute global deliverability strategy including IP/domain reputation management, authentication protocols (SPF, DKIM, DMARC), inbox placement monitoring, and blocklist management.
• Govern data hygiene practices including bounce/complaint management, suppression handling, and domain/IP warm-up strategies.
• Partner with Customer Data teams to ensure consent, preferences, and regulatory routing compliance (GDPR, PECR and regional regulations).
• Lead incident management, anomaly detection, and corrective action planning to protect brand reputation.

Operational & Stakeholder Leadership
• Lead and develop a high-performing team of orchestration specialists and QA/deliverability experts.
• Operate in a global model supporting B2C and B2B stakeholders.
• Manage platform enhancements, backlog prioritisation, and integration roadmaps.
• Collaborate with MarTech and Product teams to ensure data quality, SLA adherence, and scalable architecture.
• Contribute to Global Centre of Excellence (CoE) initiatives and capability uplift programs.

Experience and Qualifications
• 10+ years’ experience in marketing automation, CDP, CRM, or orchestration roles within global organisations.
• Proven experience defining platform governance, process standardisation, and operational excellence frameworks.
• Strong expertise in CDP architecture, segmentation, and real-time journey orchestration.
• Deep understanding of email deliverability, authentication protocols (SPF, DKIM, DMARC), and sender reputation man-agement.
• Experience leading QA functions and embedding automated testing and compliance controls.
• Strong analytical capability with ability to interpret performance KPIs and deliver actionable insights.
• Demonstrated ability to lead cross-functional global initiatives and influence senior stakeholders.
• Strong understanding of GDPR, PECR, and global data privacy regulations.
• Bachelor’s degree in Marketing, Business, or related field; advanced degree or platform certifications advantageous.

Experience Level

Senior Level