Associate Manager - Decision Science & Consumer Insights

I&F Decision Sci Practitioner Assoc Mgr

Skill required: Delivery - Digital Analytics
Designation: I&F Decision Sci Practitioner Assoc Mgr
Qualifications:Any Graduation
Years of Experience:10 to 14 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at www.accenture.com. We’re Accenture Marketing Operations. We’re the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations. Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our client’s business while accelerating time-to-market and operating efficiently at scale. We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses. You will be working as part of the Marketing Operations team, turning consumer data into actionable insights to ensure consumer-centric strategy and plan development that strengthen CRM strategies, campaign performance, and overall marketing outcomes. You will contribute to building reports and dashboards that provide visibility into consumer behavior and campaign performance while supporting initiatives that unify consumer data across markets. By continuously improving data processes and embedding governance standards into daily operations, you will help deliver timely, relevant, and impactful insights that drive marketing effectiveness and consumer engagement. You will be responsible for breaking down the end-to-end process to identify automation/improvement opportunities and create automation / transformation roadmaps.
What are we looking for? • 8–12 years of experience in consumer insights, analytics, or strategy roles (across both FMCG and research agency) including 1-2+ years’ experience leading / managing a team of diverse skill-sets, and in client handling / client facing roles • Strong data analysis skills and ability to generate the data driven insights for specific business/client contexts. Skilled in data storytelling and dashboarding for stakeholder consumption • Deep understanding of consumer needs, attitudes and behaviors. Strong holistic business understanding and commercial acumen • Deep expertise in tracking, panel/sales, U&A, segmentation; strong qual/quant synthesis and executive storytelling • Multi-market/global project leadership with stakeholder management expertise • Excellent project management skills including ability to plan ahead, collaborate and network with multiple groups • Strong Verbal & Written communication skills and strong presentation skills & soft skills • Candidate should have hands-on work experience in data analytics • Prior experience in project management/consulting is highly desirable • Attention to detail and ability to work in high pressure environment • Familiarity with BI tools (Tableau, Power BI, Looker) and Askia Explorer (or similar platforms) • Knowledge of research platforms and documentation standards • Exposure to process improvement and best-practice development • Knowledge of data quality/QA practices, version control and documentation standards • Experience of working with onshore team
Roles and Responsibilities: • Manage task intake, understand business needs, scope briefs, and deliver actionable insights • Lead end-to-end consumer insights delivery: scope briefs, coordinate with data team, ensure data accuracy, and provide decision-ready outputs • Translate data into clear reports, dashboards, and presentations tailored to stakeholders • Act as SPOC for Insights requests, prioritizing and managing timely delivery with high quality • Maintain data hygiene, documentation standards, and track service KPIs • Support insights strategy and identify opportunities for process improvement • Build strong cross-functional relationships to align priorities and share knowledge • Present insights to management, linking findings to strategic and actionable recommendations • Mentor and develop analysts, supporting career growth and capability building • Drive continuous improvement in insights processes and delivery standards • Support strategic planning by identifying consumer trends and foresight areas